User-Generated Content: How to Use It for Good and Avoid a PR Crisis
Contently
JANUARY 20, 2023
Think customer reviews, social media posts, and photos or videos shared by loyal customers. To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl. “Word of mouth” marketing is key for creating community and virality.
Let's personalize your content