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Best Companies Don't Need Marketing

The Effective Marketer

How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. And the word gets around and your hiring costs are reduced because people are now finding you for a change. The best marketing ends up being what the employees tell their friends about their companies. United States License.

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Social Media's Next Victim?

The Effective Marketer

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. What stories or lessons learned do you have to share?

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are you paid enough? new salary survey released

The Effective Marketer

Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation! You can follow any responses to this entry through the RSS 2.0

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication.

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what's your marketing approach?

The Effective Marketer

Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100
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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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don't forget your company history

The Effective Marketer

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. Sure, call us pack rats but we like going back in time and talking about the old days and how things changed.