Industrial Marketing Today

JULY 9, 2010

I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over. I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Online Marketing Institute

NOVEMBER 4, 2010

« Increasing Referrals from Clients & Prospects Not Another Article About How to Market During a Recession » One Comment Ardath Albee Posted November 2, 2010 at 1:44 pm | Permalink Excellent post, Howard – and an important distinction about lead gen vs. sales readiness. Twitter Click Here to follow me on Twitter.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

JUNE 18, 2009

Use Twitter and Facebook to direct traffic to specific landing pages Give B2B social media and community participants a clear call to action and take traffic to specific landing pages. This entry was posted on June 17, 2009 at 12:50 pm and is filed under B2B Online Marketing , B2B Social Media. Get a free blog at WordPress.com.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Do what works for you.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

You can learn more about what he does at www.andykomack.com and can follow him on Twitter at @akomack. Are All Leads Created Equal? Terry Whalen , March 17th, 2010 at 4:42 pm ET : Premium member since 07/2009 Hi Andy, Thanks for the article – your points on measuring B2B lead quality seem very valid and straightforward.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. What do you think? They don’t care.

PR 161

PR Social Media Paid Content Media 161

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. How to use Twitter to crowd-source creativity - grow - Practical Marketing Solutions , March 2, 2010 How to use twitter in a virtual company. Best Social Media Stats and Market Research of 2009 , March 31, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Smashmouth Marketing

OCTOBER 4, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. I personally went from 0 to 60 on Twitter in just 36 hours at a conference a few months ago; clearly others have as well. Qualified Lead Gen?

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. I personally went from 0 to 60 on Twitter in just 36 hours at a conference a few months ago; clearly others have as well. Qualified Lead Gen?

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Online Marketing Institute

JULY 31, 2009

I believe the companies that will succeed in the lead gen/demand creation world will come from one of two verticals. Software Companies that offer a one stop CRM,LEAD MANAGEMENT,MARKETING AUTOMATION,DATA AGGREGATION/ANAYLYTICS. Alive and Kicking! All rights reserved.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? “70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

OCTOBER 21, 2011

You can follow her on Twitter at @sarahskerik. About once a month, as I trawl public relations blogs, discussion groups, and Twitter streams, I’ll run across the assertion, “The press release is dead.” Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009.

Press 28

Press Lead Gen PR Public Relations 28

Hubspot

JUNE 21, 2012

And if that’s the case, you likely already have a blog, some lead-gen offers, and some social media accounts put to good use. Whether or not Twitter is a dying social network. Podcasts can also be filled with additional calls-to-action, from social sharing cues to lead-gen offers.

Linkbait 28

Linkbait Paid Search Agency Content Advertising Agencies 28