Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog Marketing Interactions Twitter Ardath421. Talk about it on Twitter, FB or LinkedIn.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Recycle your "inactive leads". Did I just write in caps?

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

MLT Creative

JANUARY 17, 2011

” We even created a video that creatively and lyrically symbolizes our journey: Our website and our marketing activities have been a living, breathing clinic for the results we expect for our clients, and we’re proud to compare our 2010 efforts to those from 2009 (when we had yet to fully embrace inbound marketing).

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Hubspot

APRIL 22, 2010

So you've been listening to your techie nephew talk about Twitter and Facebook. If you look at our experience here at HubSpot, one answer is clear: leads. The data is clear: Social media is a significant, growing lead generation channel. This is by no means our biggest lead channel, but it's also nothing to sneeze at.

Social Media 28

Social Media Top of Funnel Media Leads 28

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. Buy the book.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Erik Bower, Co-founder, Marketbright (No Twitter).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

NOVEMBER 8, 2010

. % conversion opportunities/leads – This can also be an indicator of how well your marketing materials and tactics are attracting the right types of prospects into your sales funnel. You can sign up for email updates, subscribe via RSS or follow me on Twitter. Do your stages correspond directly to your funnel?

Startups 40

Startups B2B Marketing B2B Planning 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

SEPTEMBER 12, 2011

Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. 26 Ways to Use Social Media for Lead Generation by Social Media Examiner. ** 5 STARS. 26 Ways to Use Social Media for Lead Generation by Social Media Examiner. ** 5 STARS. Social Media Metrics and ROI.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Single Grain

APRIL 25, 2022

They have expertise in all aspects of pay-per-click management, including Google , Bing, Facebook, Twitter, LinkedIn and YouTube ads. They efficiently delete middle-of-funnel tactics and directly capture SQLs (Sales Qualified Lead). Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. Yes, corporate blogs are an excellent resource for Lead generation.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

JANUARY 9, 2013

ET, just means it's going to hit your European friends' Twitter feeds in the middle of the night when they're sound asleep. Remember, that email is absolutely no good for lead generation if your recipients can't click through on your email to the page on your website where they can register for that webinar you were promoting.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Single Grain

JULY 21, 2020

History: Brian Halligan and Dharmesh Shah founded HubSpot in 2006 at MIT (Massachusetts Institute of Technology) in Cambridge, Massachusetts in the United States, and later acquired Oneforty (Twitter app store) and also launched new software for personalizing websites to each visitor. B2B or B2C?: billion as of 2019. Dive Deeper: . *

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94