Vision Edge Marketing

FEBRUARY 29, 2012

billion in 2009. One possible approach is to measure your social media similar to how you measure public relations (PR) using outputs, outcomes and business results as the basis of your framework. Why choose a framework similar to one used for PR? Therefore, just like any other effort, a singular strike may not be enough.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Maybe FPT will help you think about the efficiency of your time spent on Twitter? Followers per tweet. What do you think?

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. At that time there were opportunities in the field of public relations, and he was hired by a PR firm in Boston named Cone Communications , whose clients primarily sold to consumers. About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

ANNUITAS

JANUARY 10, 2011

I see more and more marketers adopting good lead management approaches, driven by the number of high quality consultants and educators out there to ensure that organizations chart their course efficiently.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. B2B Lead Generation Benchmark Study 2009. Blog Webbiquity Twitter TomPick. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

markempa

NOVEMBER 15, 2005

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations. During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Convince & Convert

FEBRUARY 11, 2010

App stores make it exponentially more efficient to monetize apps. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. *Device optimization for the various browsers is almost as inconvenient as the app stores.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Biznology

SEPTEMBER 25, 2012

You can cross-promote these natural allies and compatriots or other funnels, such as email lists, blogs, Facebook Pages, Tumblrs, Pinterest, and Google+ — each of which will take just about as much time and energy as Twitter does if you don’t cheat and cut too many corners — though there are ways to make things much more efficient.

Business 80

Business Twitter Work Management Social Media 80

Ambal's Amusings

NOVEMBER 12, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. To efficiently measure marketing ROI , it’s important to focus on the whole revenue cycle and how marketing contributes to boosting the bottom line. B2B Lead Generation Benchmark Study 2009. to their pipeline. Ardath Albee Recommends.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Convince & Convert

FEBRUARY 15, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Once, that blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. There is now a baseline.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JULY 6, 2010

The most efficient way to do this today is online. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Valasys

JUNE 1, 2021

Crypto mining has only been around since Bitcoin was first mined in 2009, and in the current year, the terminology has made quite a splash among miners, investors, and cybercriminals alike. There were over 1,000,000 unique Bitcoin miners as of June 23, 2020, reported the editorial team of NetworkNewsWire of PR Newswire.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 10, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Sore spot with us PR types.) Sore spot with us PR types.) population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JUNE 30, 2009

Which channel is more efficient for you? First we need to know the units that you use to measure efficiency. So, in terms of things like time/ contact , money/ contact , and "times used" (how many times we can put one piece of information out to the market), blogging and related social media is, by far, the most efficient activity.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Ambal's Amusings

MAY 27, 2010

The better you are at defining which information serves to build pipeline momentum by making your company a trusted resource for relevant information, the more efficient your content development efforts can become. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Looking for a one-stop-shop for business development that includes an emphasis on branding and PR?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MARCH 9, 2017

It’s easy to get mixed up in a world of ideal processes and workflows, but unless they contribute to efficient delivery (and therefore results), they’re redundant. A McKinsey & Company study from 2009 championed non-financial incentives, and other research suggested that only 13% feel the prospect of a bonus motivated harder working.

Paid Search Agency 66

Paid Search Agency Advertising Agencies Ad Agencies Work Management 66

WebMarketCentral

APRIL 2, 2009

But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? Strategy—help identify how social media fits with existing activities such as SEO, PR and event marketing. I've also seen dramatically increased interest in hiring social media consultants.

Social Media 20

Social Media Consulting Social Marketing Media 20

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies. Im Jay Baer.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder. Just as content that is focused on selling, rather than helping, is doomed to fail. Im Jay Baer.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

AUGUST 10, 2010

How can those dollars be spent more efficiently by matching products to interests? And with social media targeting, advertisers can be that much more efficient with their messages. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Webbiquity

JANUARY 10, 2010

Brian Easter runs down six common SEO mistakes—such as ugly URLs, duplicate content, and a disconnect between SEO and PR—and explains how to correct or avoid them. 6 cures for common SEO mistakes by iMedia Connection. Canonical URL Tag – The Most Important Advancement in SEO Practices Since Sitemaps by SEOmoz.

SEO 100

SEO Tips Best Practices PageRank 100

Outgrow

SEPTEMBER 30, 2022

So if you can figure out what the minimum is that’s creating the large output, you can be more efficient, and you can grow traffic better and more quickly. And then went back in 2009, when I discovered Moz, Whiteboard Fridays with Rand Fishkin, and the beginner’s guide to SEO and all that stuff. Saksham Sharda: Okay, yeah.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). The hard questions about social media for B2B solutions providers , June 11, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. But if they focus on efficiency and evergreen content, they will stand a chance.

Content Marketing 108

Content Marketing Storytelling Content Paid Search Agency 108

Single Grain

MARCH 14, 2022

It was established in 2009, and since then has been helping clients from Bittrex to Amazon grow their online presence and reap higher ROAS. Flexe is a full-stack digital agency for FinTech and crypto businesses that offers a wide range of services from PR to social advertising and content production. They Provide Expert Guidance.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Communities Work Management 52

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Sample image from 2009 blogger quotes project 7. Well done.

Tactics 40

Tactics PR Planning Buzz 40

B2B Marketing Zone Posts

MAY 3, 2010

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. Best Search Engine Marketing Tips of 2009, Part 2 , April 7, 2010. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

MAY 23, 2014

Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. The simplicity aligned strategically with Esurance’s campaign message: They operate quickly and efficiently. 5) #susanalbumparty, Susan Boyle’s PR team. They built up anticipation.

Twitter 28

Twitter Rules Brand Identity Branding 28

Hubspot

JULY 28, 2014

It wasn''t until 2009 that JetBlue customers started asking too many customer support questions on Twitter for the small team to handle without help. But between May and August of 2009, something kind of crazy happened: @JetBlue''s Twitter follower count doubled from 500,000 to over a million in just a three-month period.

Work Management 28

Work Management Marketing Management Service Ideal Customer Profiles 28

Convince & Convert

JUNE 30, 2010

RT @WhatsUpInteract: 59% of consumers check their email account before anything else online [link] via @jaybaer [link] Shady Business PR “@jaybaer: Moo. The main reason being is I want to ensure my customers' emails are addressed quickly and efficiently. [link] #socialmedia #brsocme [link] Nathan Jokers Myself included.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. It’s capitalism and marketing at its most brilliant. Im Jay Baer.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

MARCH 2, 2010

Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Business 116

Business Paid Search Agency Social Media Analysis 116