Convince & Convert

JULY 6, 2010

The most efficient way to do this today is online. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Sore spot with us PR types.) Sore spot with us PR types.) population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

How can those dollars be spent more efficiently by matching products to interests? Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. And with social media targeting, advertisers can be that much more efficient with their messages.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies. Im Jay Baer.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder. Just as content that is focused on selling, rather than helping, is doomed to fail. Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JUNE 30, 2010

RT @WhatsUpInteract: 59% of consumers check their email account before anything else online [link] via @jaybaer [link] Shady Business PR “@jaybaer: Moo. The main reason being is I want to ensure my customers' emails are addressed quickly and efficiently. [link] #socialmedia #brsocme [link] Nathan Jokers Myself included.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. It’s capitalism and marketing at its most brilliant. Im Jay Baer.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

MARCH 2, 2010

Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JUNE 23, 2010

The efficiencies it can bring are tremendous. The efficiencies it can bring are tremendous. Despite what pr thinks – these conversations cannot be controlled or managed and we have all seen what happens when the crowd believe they are trying to be handled. link] Clinton Bonner Thanks Bushwa! Im Jay Baer.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Sure you can get by with less, and you will once you learn how to be efficient. I loved this post!

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

APRIL 27, 2010

And sure, he gets drinks in a jiffy, is uber-efficient with baggage stowage, etc. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. For big brands, the benefits will be in customer service, rentention, support, PR.

Twitter 147

Twitter CRM Business Paid Search Agency 147