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B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events.

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B2B Lead Generation Blog: Using White Papers for Lead Generation

markempa

" Ive written a number of times that educational content is an important tool for lead generation. Im a big proponent of educational marketing, because it allows you to reach people early in their buying process. Can you send them other relevant and educational content? Ask why they downloaded the white paper.

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B2B Lead Generation Blog: Early Stage Leads are too important for Sales People Alone

markempa

They are seeking education and information but would rather not talk to a sales person yet. A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. Lead nurturing is a multi-touch process.

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B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

markempa

An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

As marketers we need to do more to educate our peers on the value of marketing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It’s not a surprise that financial executives still view marketing as an expense, a.k.a. cost center, rather than viewing it as an asset that creates revenue.

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

markempa

As Ive written before, Im a big proponent of educational marketing tools such as white papers because they allow you to reach people early in their buying process. As Ive written before, Im a big proponent of educational marketing tools such as white papers because they allow you to reach people early in their buying process.

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B2B Lead Generation Blog: MarketingSherpa Data on the Best & Worst Lead Generation Offers for 2006

markempa

Their results show that thought-leading content thats educational in nature performed best as a call to action. In addition to webinars, this data shows that blogs and podcasts are evolving into key elements of the B2B marketers lead generation toolkit. They conducted their third annual study of business technology marketing.