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Buzz Marketing for Technology

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Making Sense Out of All this Data!

Buzz Marketing for Technology

2009 Report on American Consumers 3.6 So the question quickly becomes how can you take all this data (or at least the data that is relevant to you – lets say all your customers behavioral data) and make sense of it all? zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity.

Stats 100
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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Being the advocate for the customer and bringing everything the company does into focus around social. The CMO has a unique opportunity to play a leadership role in transforming the company using Social.

CMO 100
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What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009.

BtoB 100
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Making Sense Out of All this Data!

Buzz Marketing for Technology

2009 Report on American Consumers. So the question quickly becomes how can you take all this data (or at least the data that is relevant to you – lets say all your customers behavioral data) and make sense of it all? zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity.

Digg 100
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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Being the advocate for the customer and bringing everything the company does into focus around social. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward.

CMO 100
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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Being the advocate for the customer and bringing everything the company does into focus around social. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward.

CMO 100
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Putting in place a Virtual Events strategy

Buzz Marketing for Technology

One thing I am investigating and heavily considering for 2009 is a Virtual Events Strategy. In his last position at UBM Stuart oversaw and evangelized the use of virtual worlds in a business environment to internal and external customers ON24 Virtual Show. So I can't help but think there must be something redeeming here for businesses.

Webcast 100