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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tuesday, September 28, 2010 Do White Papers Still Engage? Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". Let us examine one of the most important tools to engage buyers, white papers, and new best practices to help evolve this traditional medium into an effective selling machine. Do White Papers Still Rule?

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

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What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 have invited Jonathan Kantor to discuss his new book Crafting White Paper 2.0

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage? Do White Papers Still Rule?

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ClickInsights: How to choose a white paper syndication partner?

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How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. White Paper Syndication Options for Technology Marketers report has great information on the following: List of Syndication Partners.

FAQ 2

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Do you publish prices on your website? There is no secrecy.

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers. Let your followers on Twitter know about it, and post the presentation to your Facebook fan page.

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers. Let your followers on Twitter know about it, and post the presentation to your Facebook fan page.

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Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers

Tom Pisello

Wednesday, October 13, 2010 Alinean Launches Interactive White Papers Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. Ambal’s Twitter: Ambal ClickDocuments. ClickLaunch is ClickDocuments’ platform for launching new and exciting eBooks, books and white papers. Cross-pollinate ideas in Content Marketing , B2B Marketing, Social Media Marketing, White Papers/Case Studies Writing/Marketing etc. of Penn. She loves reading, music and hiking.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. World&#. 

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ClickInsights: What was your "Aha" moment in 2009? - Part 1

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have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog. Happy Twittering! White Papers.

“A Promise Made is a Promise Kept” – a Motto of Find New Customers

Fearless Competitor

Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. What business is not looking for new customers?   As Gary Gardner from Vistage told me at breakfast “Marketing is universal. At Find New Customers , if we say if we are going to do something, we do it. You simply can’t.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

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have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "Twitter!

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

Usually the person doesn’t know what the newsletter content will or should be, the publishing frequency, whether or not he or she wants to use segmented lists, etc., For example, marketers would be better off using an integrated campaign that includes e-mail, direct mail and pay-per-click advertising to make offers (white papers, reports, e-books) specifically designed to generate leads. It can take a large company months to make a decision on something as simple as optimizing a site, starting a blog or opening a Twitter account. Please tell me more about that.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Twitter Stats.

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Do you deliver more Customer Bottom-line Impact than the Competition?

Tom Pisello

Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? visionary CMO presenting to other leading marketers recently asked the question: "Do you deliver more customer bottom-line impact than the competition?" Leading B2B companies are focused on making their customers more money than their competitors and getting their fair share.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. How will new users learn to reap the benefits from Twitter?

Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona. Do White Papers Still Engage?

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Social Media Starts with a Content Strategy

Junta 42

If you deliver consistent, valuable information to your customers (or followers in this case), they will care because you made it about them.  That means that publishing, and developing a content strategy that revolves around your customers' informational needs, comes first.   Find the place where your customers' informational needs intersects with your niche expertise. The presentation also includes loads of blogging and Twitter tips, as well as other helpful tools such as Namechk and Ping.fm.   They care about themselves. Enjoy

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona. Do White Papers Still Engage?

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. B2B customers today use an average of 7.6 You want customers to listen to you? Think like a publisher.

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100 Social Media & Content Marketing Predictions for 2010

Junta 42

  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  More companies will need to outsource content to expert publishers. In about six months, the economy is going to be noticeably better, and folks that put in the time and energy to build a foundation over the last two years online will be rewarded, while the latecomers will merely whine. A lot of people (who were only wasting time at work, not investing in an asset) will lose interest in Twitter as the next shiny thing comes along.

Back by Popular Demand…

Savvy B2B Marketing

Twitter Dos: I Don't Care if You Feel Lousy Before You've Had Coffee 2. Brilliant and Simple Follow Up Email for Any White Paper or Webcast 6. Ways to Make Sure your Prospects Find Your White Papers 7. Dissection of a White House Press Release 9. How Your White Papers Can Become Weapons of Influence 10. " 1. But Do You?

Back by Popular Demand…

Savvy B2B Marketing

Twitter Dos: I Don't Care if You Feel Lousy Before You've Had Coffee 2. Brilliant and Simple Follow Up Email for Any White Paper or Webcast 6. Ways to Make Sure your Prospects Find Your White Papers 7. Dissection of a White House Press Release 9. How Your White Papers Can Become Weapons of Influence 10. " 1. But Do You?

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). What prompted Lumension to produce an eBook in addition to white papers? A. B2B marketers have traditionally used white papers to share content. White papers don't typically go viral because they sit behind a registration page.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). What prompted Lumension to produce an eBook in addition to white papers? A. B2B marketers have traditionally used white papers to share content. White papers don't typically go viral because they sit behind a registration page.

ClickInsights: What is your favorite case study? Why do you like it?

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Blog CindyKing Twitter CindyKing. Casey Hibbard's book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Get Customers. Blog Stories That Sell Twitter Casey_Hibbard. The amount of white space is inviting, as well as the numerous, relevant graphics throughout the story. Blog Savvy B2B Marketing Twitter MicheleLinn.

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona. Do White Papers Still Engage?

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How to Find New Customers turns Green and embraces social networking

Fearless Competitor

As most of you know, How to Find New Customers is the highly acclaimed white paper sponsored by Marketo.  It was written early in 2009 with the help of someone whom I respect deeply, Jill Konrath of Selling to Big Companies and founder of the Sales SheBang for women sales executives. I’m happy to report that How to Find New Customers has new life.  It’s green and embraces social networks. It’s new.  It’s GREEN.  It’s Twitter friendly. It’s the simple guide to revenue enhancement for your business.

ClickInsights: 3 important components that will make a great case study

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Get Customers. Blog Stories That Sell Twitter Casey_Hibbard. Over the past decade, she has created and managed nearly 500 customer stories for dozens of companies, including Level 3, USA.NET, Jobfox, Qwest, Great-West Healthcare, Vocus and Verio. customer case study or success story tells a real account of a customer's experience. Blog Kranzcom Twitter jonkranz.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

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Marketing team within a company works to put together and publish case studies to highlight their solutions and products. Marketing customer engagement is clearly very early stage as compared to sales customer engagement. How can a Marketing Team effectively use a Case Study through various phases of customer engagement? Get Customers. Get Customers. Blogs.

ClickLaunch: The Content Marketing PlayBook

Connect the Docs

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Blog Junta42 Twitter juntajoe Junta42. Get Customers.

ClickInsights: How to make marketing messages memorable?

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Get Customers. B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

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Get Customers. B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Blog Start with a Lead Twitter BrianJCarroll.