Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Tomorrow People

SEPTEMBER 13, 2012

Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Think before you post; would you want this published on the front page of the Sun?

Social Media 120

Social Media SIC Media Peer-to-peer 120

ClearVoice

MARCH 8, 2022

Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. In her current position at Tealium, she focuses on how to make the most of revenue generation across customer life cycles. Stacy Minero , global head of Twitter ArtHouse. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online. Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. It’s the numbers.

Social Media 100

Social Media Blogger Business Media 100

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now.

Brand Identity 40

Brand Identity Branding Startups Domain 40

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Digital B2B Marketing

FEBRUARY 4, 2012

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). What About Other Publishers?

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Marketing Institute

DECEMBER 31, 2018

31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it. Instagram, Twitter, Messenger … all kinds of notifications. Late summer 2009 was critically important.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Smashmouth Marketing

MARCH 19, 2009

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. combines customer focused processes with Web 2.0 combines customer focused processes with Web 2.0 Touching the customer from EVERY possible angle. damphoux : Tom Barrieau of IDC admitted he has twitter envy.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. One of the biggest hurdles cryptocurrencies and other blockchain technologies face is educating potential customers. Medium.com is a growing blogging platform built by Evan Williams, the founder of Twitter. Customer support.

Social Media 71

Social Media Media Brand Identity Branding 71

Marketing Insider Group

DECEMBER 20, 2012

Real-time marketing was just getting started in 2009. Is Twitter sentiment for our brand trending up or down? What % of our customers at Dell are using Lattice right now? In 2001 IBM published a paper demonstrating that algorithmic strategies could consistently out-perform human traders.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Smashmouth Marketing

MARCH 6, 2009

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

markempa

JANUARY 11, 2011

Are your efforts on LinkedIn and Twitter paying off?” I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. she queried. How many leads have you generated?

Social Media 120

Social Media Media Budget Programs Advertising Benchmark 120

markempa

JANUARY 11, 2011

Are your efforts on LinkedIn and Twitter paying off?” I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. she queried. How many leads have you generated?

Social Media 120

Social Media Media Budget Programs Advertising Benchmark 120

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&# Someone searches for you, they’ll find your Twitter profile or Facebook brand page. Why Am I sharing This?

Social Media 115

Social Media SEO Marketing Websites PR 115

Industrial Marketing Today

JUNE 15, 2010

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. They have streamlined the weekly updating task by tying it into their existing inventory system. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use video testimonials and/or interview your customers and convert them into podcasts. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. Share this on del.icio.us.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

DivvyHQ

OCTOBER 3, 2018

The 2009 edition was widely acclaimed by content strategists everywhere. As Baer and Lemin note in the book, fewer than one percent of companies have an actual strategy for generating customer conversations. Jay Acunzo, Founder of Unthinkable Media (via Twitter). It blows all other books on culture right out of the water.”.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Zoominfo

FEBRUARY 4, 2018

On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack ? The Trouble with Twitter as a Sales Tool. The Current State of Sales and Twitter. Nor should you be trying to.

B2B Sales 183

B2B Sales Twitter Zoominfo B2B 183

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Exo B2B

OCTOBER 12, 2017

We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords. We’ve already started to publish long posts.

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

B2B Marketing Zone Posts

NOVEMBER 3, 2009

October 2009. A B2B social media success story - grow - Practical Marketing Solutions , October 18, 2009. Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers - Content Marketing Today , October 23, 2009. Best of 2009 (So Far): AdWords Tips and Tactics, Part 1 - WebMarketCentral , October 7, 2009.

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Vocus and Cision ) to the obscure ( Butterfly Publisher ). Pitching on Twitter? Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010.

PR 100

PR Tools Tips Blogger 100

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Rule #4: Build credibility and gain authority The Internet has made everyone into a publisher of content.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Size does matter in business blogs The size of your business blog does have an impact on lead generation.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Blog WhitePaperPundit Twitter Jonathan_Kantor. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. Twitter StephanieTilton. Michael Stelzner. Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Convince & Convert

AUGUST 16, 2010

I’ll continue publishing the Social Media Messenger after a short hiatus. link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? How can I help you?

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114