Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Terrific content, per usual. Terrific content, per usual. It’s too confusing to have a strategy that targets advocates AND people that have never heard of you.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. Company launches a media content destination for women. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. link] [link] Katherine M.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] #bgsd [link] Forge Communications You want killer content on digital? If you missed it, read the recap.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Communicate with Content After strategic thinking, the key to social media success is content creation. And make sure to atomize your content , taking one idea and propagating it in as many places and formats as possible, each reaching a different audience.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. sources through the purchase funnel according to Peter Burris from Forrester. The new buying process. Become an Expert.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? Who is actually consuming all of this content? General Social Media Statistics. We’re all hungry for data. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy. Social Media Facts and Stats. 40 percent of U.S. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. I disagree.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

SEPTEMBER 8, 2010

Social Media Statistics. According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

JANUARY 24, 2012

What are the best practices for sharing content on each major social network? Jeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare.

Social Media 100

Social Media Tips Media Best Practices 100

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. This will be a major time saver for brands, as today there is too much reinventing the wheel on the content side, with different people creating disparate messages in each platform. to be larger than email by 2012 doesn’t hurt, either.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145