markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Personally, I think the reason B2B marketing receives less attention comes down to time and momentum. B2B is more complex.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David Meerman Scott, author of Cashing In With Content , wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog.

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Update: The book made its debut in Amazons top 100 (sales and marketing books) today. More about the author. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. See the above mind map for examples) 2. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is a common theme in sales and marketing automation, CRM implementation being another good example.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) but their e-mails dont show it.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Webb, President, Sales Performance Consultants. Webb, President, Sales Performance Consultants.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

MAY 24, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive included an example of a recent dashboard that we created for a CEO. Ive included an example of a recent dashboard that we created for a CEO.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Ambal's Amusings

MARCH 18, 2010

The best example I’ve seen documented recently is from Junta42. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. 3 consulting inquiries. First what is B2B viral marketing? 3 speaking/workshop inquiries. 50 newsletter signups (potential leads).

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It’s a great example of paying attention to events as I discussed in Marketing Like an Actor - Events. Brian also gives some.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

Ambal's Amusings

OCTOBER 12, 2009

Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing. Joe writes one of the most popular content marketing blogs in the world. What prompted you to embark on creating ‘The Content Marketing Playbook’?

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. are incorporated into the program.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For example, our first event had just 85 live attendees but 14-months later that same event has tracked over 1500 unique archive attendees.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Ambal's Amusings

APRIL 29, 2010

What marketers need to understand is that they must lay the foundation to establish the credibility that motivates lead conversion by freely sharing their ideas and thought leadership content. For example, in status quo a potential prospect has zero motivation to self-identify. Consulting packages, either individually or group.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

AUGUST 18, 2010

I actually think a lot of these questions often come from the client side (Q 3 is a great example of this) – and where equipped, PR firms (or whoever is providing advice) should help with their understanding / education by using the questions you've suggested.

PR 161

PR Social Media Paid Content Media 161

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). How to Calculate Social Marketing ROI , June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Ambal's Amusings

NOVEMBER 19, 2009

We have invited B2B Experts to shed light on the following question: "What can B2B marketers do to make marketing messages more memorable? Define one or more (no more than 3) characteristics of a memorable marketing message. Recommended Resources from B2B Marketing Experts. B2B Lead Generation Benchmark Study 2009.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

markempa

MARCH 2, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But marketers often get so wrapped up in driving activity that they seem to forget its about driving sales conversion.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks (not) for all the FUD you sell at hefty prices. Im Jay Baer.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

markempa

APRIL 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For example, one InTouch client doubled their lead generation ROI by simply implementing regular and frequent closed loop feedback huddles.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Online Marketing Institute

JULY 31, 2009

At the same time, some of what is going on when it comes to different types of companies encroaching on the territory traditionally owned by other types of companies is not new -- it's basic "broaden the market" economics at work. Direct marketing lists? Any consultants out there? The good news?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller - Modern B2B Marketing , July 7, 2010 For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Miller Your knowledge of email marketing is very impressive.

Ning 40

Ning Paid Content Facebook Sales Management 40

Aberdeen

MARCH 28, 2017

The author, Samuel Scott , states his opinion right in the title, “Apples are not oranges – and ‘content marketing’ means nothing.” When the consultant submitted her course outline, it was clear that what she meant by content was anything written that would be part of an application interface.

Content Marketing 40

Content Marketing Planning Work Management Content 40

Ambal's Amusings

DECEMBER 7, 2009

Marketing strategist Bob Gilbreath’s new concept, Marketing with Meaning , represents the next evolutionary step in a progression following direct marketing and permission marketing. Blog Marketing with Meaning Twitter MktgwithMeaning. Bob Gilbreath.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Lead Ranking 100

Convince & Convert

SEPTEMBER 23, 2010

As a “sole&# proprietor, I have a hard time wearing every hat well—the social media and marketing, the accounting (ugh), the actual speaking and consulting… But I do address each of those demands every day. link] Mimi Meredith I needed to read this right now. link] Mimi Meredith I needed to read this right now.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160