Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. Big – If you take your content marketing plan into your CMO and they approve it the first time around … guest what? If your CMO approves your #contentmarketing plan the first time, it’s not big enough, says @JoePulizzi.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. It needs to be taught explicitly to everyone in organizations that are based on knowledge.”

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Content Marketing Institute

DECEMBER 7, 2017

All images come from her presentation slides.). Melissa gives plenty of examples of problematic brands, including the 2009 story of the self-proclaimed “friendly skies” airline, United, refusing to replace a passenger’s guitar damaged by its employees. (As melissa_egg Click To Tweet. Zombies lack distinctive identities. million views.)

Brand Identity 92

Brand Identity Branding Business CMO 92

Martech Advisor

FEBRUARY 3, 2020

Cheetos is making a Super Bowl appearance for the first time after 2009. Sometimes that’s finding a location, sometimes it’s playing a favorite movie, and sometimes it’s using the Google Assistant to remember meaningful details ,” writes Lorraine Twohill, CMO Google, on the Google Blog. The Road Ahead.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

Content Standard

MAY 6, 2015

A new content-heavy campaign tells the story of Morgan Stanley’s brand in a different way—by presenting the company as a driver of positive human change around the world. After approaching $40 million on media spend in 2009, the company scaled back considerably: Last year, Morgan Stanley only invested $10.3

Content Marketing 40

Content Marketing Brand Identity Branding Content 40

Smashmouth Marketing

MAY 29, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. Joe: We presented at our conference some eye opening data from our benchmark database showing radical differences in both profit and revenue between companies that have embraced sales and marketing integration versus those that haven’t. Conference this week. Joe: Sales 2.0

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. Nina Hargu s , CMO of Dell EMC Marketing, who had a large influence on the global marketing programs he was responsible for at EMC. About Actifio. Lead Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Smashmouth Marketing

MAY 11, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. Joe : We presented at our conference some eye opening data from our benchmark database showing radical differences in both profit and revenue between companies that have embraced sales and marketing integration versus those that haven’t. Conference this week. Joe: Sales 2.0

Trends 100

Trends Work Management Marketing Management Buzz 100

Anything Goes Marketing

NOVEMBER 15, 2009

David Meerman Scott was a fantastic speaker and adding all the golden nugget tweets from his presentation wouldn’t due it justice. paynejoe : Avg CMO tenure 22 mnths. Those at the event felt proud that they’re collective voice reverberated across the internet – powerful stuff! I have added a few though. Congrats all!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Ambal's Amusings

AUGUST 27, 2010

Of course it uses business language (revenue growth, net present value of a new product portfolio, ROI) and addresses process management as well as tools, but it also conveys a compelling message: new products provide an inordinate share of both revenue growth and profitability for many organizations. B2B Lead Generation Benchmark Study 2009.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MARCH 18, 2010

While it was about technology, it wasn’t a boring bytes and bites presentation. Look, you can’t film a woman getting punched and you may not be able to do a slick video presentation with a hologram. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. JM : Nearly every CMO is struggling to grow pipeline with budgets that are static at best. You can find the other five blogs in the series here. SW : Hi Jon.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. This reality presents a terrific opportunity for B2B marketers. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. I'd also add that content that isn't unique in message – or at least in perspective or presentation, or is also ineffective. All rights reserved.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

EveryoneSocial

JANUARY 6, 2019

This presents huge opportunities for your business to grow and connect with buyers and consumers. Additionally, in a 2018 CMO Survey, they found that companies currently spend 12% of their marketing budgets on social media. in 2009 when this question was first asked (via Forbes ). This number is up from 3.5%

Social Media 80

Social Media Media Marketing Budget Creation CAN-SPAM 80

Convince & Convert

JUNE 15, 2010

All of your customers on Facebook are presented to you, and you should be able to become their “friends” with a single click. On Step One “Find Friends” of the Facebook sign-up process, indicate that you have a Gmail account, and follow the simple instructions. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. This overstates market penetration. ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Outgrow

AUGUST 26, 2022

And for this month we’re going to interview Khalid El Khatib, who is the CMO at Stack Overflow. Because you have to defer to the expertise of others, it’s not possible to be an excellent brand marketing CMO and an excellent demand generation CMO, so that’s one. I’m your host, Dr. Saksham Sharda.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Convince & Convert

AUGUST 18, 2010

So they were giving their SM plan which included Flickr as the main strategy, when a MSN messager notification pops up from one of the presenters when we asked where the Twitter part of the plan was. The 8 wrong questions #PR firms are asking about #Social_media via @JayBaer [link] #brand #cmo [link] Leslie A. All rights reserved.

PR 162

PR Social Media Paid Content Media 162

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. Or ask whether your salespeople can meet with their decision team to present customized proposals or quotations. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. A new Pew Research study shows only 8% of U.S. teens using Twitter, compared to 66% engaged in texting.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Since 2009, we have seen revolutionary wars and unspeakable natural disasters.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100