The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Will I get sales calls from each company that is presenting a class? So, why is it free? Or you try to stay away from it?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

ANNUITAS

SEPTEMBER 21, 2010

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Should it be on lead generation, or lead management? The Lead Management Framework TM. The Lead Management Framework TM.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Industrial Marketing Today

AUGUST 20, 2010

For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” Don’t try to embellish features with wordy benefits.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 6, 2010

Here’s an example, let’s say your target audience is engineers, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” you can simply say “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JANUARY 26, 2010

Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Anything Goes Marketing

MARCH 24, 2009

How are the best in class companies still reaching their 2009 targets? These marketers are not focusing on programs that are strictly lead generation campaigns but rather geared to existing clients and deals in the pipeline. Come Together. chadhorenfeldt Tweet this!

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. Lead Generation. Peter said that the best way they generate qualified leads is through a comprehensive and aggressive content marketing strategy. About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Ambal's Amusings

OCTOBER 12, 2009

Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Several years ago, I was brought in to a lead-generation project in which the premium – or offer – was a “top ten” booklet relevant to the target market. What prompted you to embark on creating ‘The Content Marketing Playbook’?

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Hubspot

AUGUST 26, 2010

This feels a lot like the way that Facebook started at Ivy League colleges and then opened up progressively to lower-status groups with the promise of mixing with a 'better class' of people. The interactive version is online and embedded above, but for a quick overview here's the end-of-year maps for the last four years: 2006.

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

Hubspot

AUGUST 5, 2014

My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. I took the inaugural class of Inbound Marketing University. Launching this made me feel like I could pursue a career in marketing, even if the odds were against me.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

OCTOBER 17, 2018

Once users upload a video, they can begin to explore all of the core Wistia features, like customizing player colors according to the brand, and adding lead generation tools or clickable links. Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. But where do you begin?

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. See also her recent blog post Five B2B Marketing Surprises From 2009.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? 3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. Times have changed.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

APRIL 25, 2022

Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight. Lounge Lizard is a leading PPC management agency that launched in 1998. Their Account Managers and Paid Search specialists use best-in-class software and tools and are highly recognized for delivering desired results.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. In this research, we examine the monthly activity and usage reports of at least 15 Alinean customers to determine the tangible value these programs were delivering.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Maybe have never even had a sales job or a college-level marketing class. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. You know who I’m talking about right? Every Cash flow.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. Lead Nurturing. BtoB Magazine ). Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Hubspot

DECEMBER 16, 2014

The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. Lesson Learned #2: Lead generation doesn''t have to be complex. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Single Grain

JULY 21, 2020

History: Dropbox was founded by MIT students Drew Houston and Arash Ferdowsi in 2007 after Drew constantly forgot to bring his USB flash drive to class. History: Ubercab was originally founded by Garrett Camp (and, later, co-founder Travis Kalanick) in March 2009 after Camp hired a private driver to the tune of $800. 14) Square.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94