Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. It builds brand loyalty like a gym membership. (I'm Of course, content alone is not the answer.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. 16% of consumers drove 80% of the impressions.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. While it can drive immediate sales in some cases, thats not the primarily value it offers.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Hubspot

APRIL 25, 2019

In 2009, the once-great video giant tried matching Redbox with its own $1/day rental program, but it was too late. The goal is to lure customers away from established competitors, build brand loyalty, and generate demand for your offering. It was drastically cheaper than Blockbuster’s rental prices of $2.99

Pricing 64

Pricing Price Cable Elasticity 64

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Webbiquity

JANUARY 10, 2011

Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. Fans are fickle: How to inspire loyalty after the “like&# by iMedia Connection. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Best Facebook Marketing Tips and Guides of 2009. Post on Google Buzz.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Convince & Convert

FEBRUARY 25, 2010

Without that passion internally, there's no chance of generating the spark between brand and audience. Seems backwards if you're trying to build loyalty. [link] (via @jaybaer) susanbaier … which brings up a nice point about ensuring that your employees are fanatically enthused about what your company does.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 22, 2010

You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). Thanks, Jay!

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

APRIL 8, 2010

Setting up multiple iPods on an iMac or PC was never easy either until later generations. USB and external memory slots = giving up a little control. randygiusto yeah, interesting non-multi-user experience. I hadn't thought of that. link] Dan Birlew Thanks dude.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. White papers help establish your business expertise, build email lists, generate leads, and increase engagement. Year Founded: 2009. The cryptocurrency market is booming. Multi-Channel Strategy.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? The 3 C’s of Next Generation Crowdsourcing: Co-Creation, Constant, and Control Co-Creation There are people out there that love your product. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

The ROI Guy

NOVEMBER 8, 2006

With this mindset would companies have rigid return policies – such as the miserable penalties that existed at Blockbuster and forced me out as a customer, or the damage that short term aggressive telemarketing campaign might have on future loyalty versus short term temporary revenue gains. Time Frame for Measuring CRM ROI?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. [link] [link] jaybaer Yep. link] jaybaer Yep. link] Social Media 3.0

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119