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5 Loyalty Lessons From the GameStop Stock Surge

The Customer

The GameStop stock surge was an anomaly, but it is possible to harness the zeitgeist of that moment and apply it to a loyalty program investment. Here are five valuable lessons marketers should pocket from the GameStop trade event, from the architect or GameStop’s own loyalty program. Lesson 1: Envision a loyalty program as a business.

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

It should be, especially now with five generations currently in the workplace. Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X?

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The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

Everest had better wifi than his home in Columbus, Ohio).

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Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

Ambal's Amusings

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Copywriting Success Summit 2009 FAQ.

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How AI has evolved in the marketing industry – and where it’s headed next

ClickZ

As in generations past, the role of the marketer today is to encourage consumer engagement in hopes of driving purchases and building brand loyalty. This led to high adoption, and subsequently, many improved experiences which generated significant business impact.

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How to Build Stronger Bonds With Your Community

Convince & Convert

Businesses commonly mistake “customer satisfaction” for customer loyalty. Businesses commonly mistake “customer satisfaction” for customer loyalty. — Ben Shwartz, @Spot_IM ( Tweet This ). Community Management community building community engagement customer loyalty online community user generated content'

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Gamification for B2B Marketers: Pandemic-Style

Heinz Marketing

Weave gamification/ interactivity into emails to boost response rates on UGC (user-generated content) campaign. Surveys, polls, and UGIC (user-generated interactive content). Has your B2B brand already implemented email automation for lead generation? Interactive email elements that drive engagement. Animated buttons and CTAs.