5 Loyalty Lessons From the GameStop Stock Surge
The Customer
MARCH 31, 2021
The GameStop stock surge was an anomaly, but it is possible to harness the zeitgeist of that moment and apply it to a loyalty program investment. Here are five valuable lessons marketers should pocket from the GameStop trade event, from the architect or GameStop’s own loyalty program. Lesson 1: Envision a loyalty program as a business.
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