Industrial Marketing Today

JULY 9, 2010

But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. If you don’t think of Inbound Marketing Automation this way, and then design your whole approach as a Process, your results will be less than hoped for. I like your steps for Continuous Process Improvements.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Passive reading of your content will not move the prospect along in his/her decision making process. A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map. He/she must take a desired action for that to happen.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Your prospects are at different stages of their decision making process when they visit your site. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 3, 2010

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. This white paper aims to change that perception of them.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 12, 2010

We can only provide prices after a formal RFQ process 5. We want our sales team to have some flexibility in order to close the sale I think Anne Holland summed it up nicely in her blog post by writing… Whatever the reason, you need to keep two human factors in mind: #1. We could have conflicts with our channel partners 4.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 20, 2010

They eat, breathe and sleep factor of safety or safety factor (used to provide a design margin over the theoretical design capacity to allow for uncertainty in the design process). Lesson #5: Path of least resistance Engineers are taught to find the path of least resistance.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 6, 2010

He explains it very well by saying, “Thus, for every feature about my company, the product that we use, the equipment that we operate or the process that we follow when completing work, I must transition the featured aspect into a believable benefit to the customer. According to Brad, the most important piece of the puzzle is the transition.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 3, 2010

Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. Be a ruthless editor – business owners and product developers are passionate about their offerings. However, they may not be good at articulating those benefits and features.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), If you are running an event, consider promotion in the following areas: 1.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

JANUARY 2, 2013

Despite growing interest in the concept of social business , less than 20% of U.S. companies have integrated social media with their customer service, sales, or product development processes. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Many people see blogging as an activity that takes precious time away from their "important" work.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Atomic Reach

JANUARY 3, 2019

Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). How to Convert Readers into Clients on Your Blog , May 26, 2010. B2B Voices ( Trade Youtube Twitter Leads Sales ). Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Industrial Marketing Today

JULY 1, 2010

If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%. These findings were consistent across most B2B industries with complex, multi-touch buying processes.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

JANUARY 4, 2011

Now, she simply shares the metrics from the team’s blogging and social efforts to show the rest of the company how important their contributions are. July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Industrial Marketing Today

AUGUST 24, 2010

White papers continue to be very successful in generating registrations, especially in the early stages of the decision making process. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60