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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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B2B Lead Generation Blog: Blogging & RSS Events

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Link: Online Marketing Blog: RSS Your Search Engine PR - Daily Search Marketing News.

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B2B Lead Generation Blog: 2 New RSS Feeds for the B2B Lead Generation Blog

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed. Dont know what a RSS feed is yet?

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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 By using RSS, Woods has eliminated the time consuming task of lead notification, distribution and keeping his management team up-to-date.

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B2B Lead Generation Blog: Should blogs and RSS be a part of your lead generation strategy?

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix."

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics.