markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series.

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

markempa

SEPTEMBER 17, 2005

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Jeremy Porters Blog: B-TO-B CONFERENCE DAY ONE - SALES & MARKETING INTEGRATION. hey are two sides of the same coin.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

MARCH 2, 2006

« Podcast Segment 1: Selling to BIG Companies | Main | Generating Real Sales Leads from Tradeshow/Conferences » Consistent Lead Generation Pays Over Long Term In many ways, the disiplines of B2B and B2C marketing and lead generation are different.

Lead Generation 120

Lead Generation Generation Leads Lead 120

B2B Marketing Zone Posts

JULY 9, 2009

7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Inbound lead nurturing presentation - B2B Lead Generation Blog , June 22, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

markempa

JUNE 23, 2005

I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 from Jack Yoest Not every request for pricing is an objection. But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. by BtoB Magazine. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Anything Goes Marketing

MAY 17, 2009

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. Thanks to all of the twitters who passionately twitted at the conference and gave people like me some semblance of being there. chadhorenfeldt Tweet This!

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

markempa

APRIL 12, 2007

The marketing team began conducting weekly conference calls (huddles) with their entire field sales force to close-the-loop, which they have continued to do to this today. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

AUGUST 18, 2012

BtoB Magazine ). Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” BtoB Magazine ). BtoB Magazine ). Just 10% use virtual conferences. Marketing Charts ). Mindjumpers ). Mindjumpers ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. for 2009, showing that a spending recovery is in place, but marginally.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. Alinean recognized by BtoB Magazine’s as one of To. Marketing Budgets on The Rise.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 16, 2010

April 2009 Sales Enablement: Measuring its Impact. Alinean recognized by BtoB Magazine’s as one of To. Forrester announces Sales Enablement Conference fo. Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc.,

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

Alinean recognized by BtoB Magazine’s as one of To. Forrester announces Sales Enablement Conference fo. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

Alinean recognized by BtoB Magazine’s as one of To. Forrester announces Sales Enablement Conference fo. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40