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4 Ways to be a Better B2B Twitterer


You can tweet about any of these, though revolutionary innovations tend to attract the most attention on Twitter, blogs and other forms of social media. Social Tagging Tags: Web 2.0 There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork.


Best of 2009 (So Far): Social Media Marketing, Part 4


Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Facebook's InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. Social Tagging Tags: Web 2.0 What’s In Your Social Media Toolkit?

Best of 2009 (So Far): Social Media Marketing, Part 2


Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." practices, blogs and more.

Best of 2009 (So Far): Social Media Marketing, Part 1


7 Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Many free services will become defunct"—hmm, not yet, but there are still three months of 2009 to to. Twitter search engines, Google Advanced Blog Search and a few you've probably never heard of. Social Tagging Tags: Web 2.0

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?


I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. More specifically, on the day this article was posted, Twitter accounted for 60% of the total blog traffic, LinkedIn about 10% (the remaining 30% was mostly Google search plus a few miscellaneous referring sites). Social Tagging

B2B 1

Twin Cities Top 10 Titans in Social Media Announced


Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. You can find details of the top five and 6-10 winners on Judy's blog. Social Tagging Need to Know Tags: Web 2.0 It's a very interesting list. me ), among others. Paul

How to Create a Cool Social Media Email Signature


One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A If you use Gmail, Hotmail or another web-based email service, the easiest way to create such a signature is using a tool like WiseStamp. A lot.

How to Use Social Media to Leverage the Power of Google


However, the most advantageous aspect to performing well in social media is that many people who frequent the sites are webmasters and blog owners. This is particularly true when a popular website or blog picks up your story or other item and links to it, these top websites may include , BBC or generally any other high end news website. Social Tagging

137 Twitter Marketing Tips for Small Business


Smart Marketing Travis Campbell recommends finding a valuable blog post referenced on Twitter, leaving a comment on the blog, then retweeting it. Joel Libava suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings. Social Tagging Tags: Web 2.0 Staci J.

Best of 2008: Social Media Optimization, Part 6


domain to enhance your company's web presence. As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. Social Tagging Tags: Web 2.0

Best of 2008: Social Media Optimization, Part 2


Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Web 2.0 Social Tagging

Does More Twitter Followers Equal More Traffic?


And that got me thinking about the relationship between the number of Twitter followers one has and the amount of blog or site traffic Twitter drives. On average, the Twitter ratio was about 10%, e.g., having 1,000 followers would produce 100 blog visits. Social Tagging Tags: Web 2.0 I thought it would be rude not to do so. More quality, less quantity.

Diving into Social Media Marketing? How a Social Media Consultant Can Help


According to MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF), while 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate, the two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI." Social Tagging

How to Create a Social Media Marketing Strategy


MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. With marketing budgets battered by the economic slump, only two budget line items were projected to grow by larger shares of respondents than to be reduced: social media (social networks and blogs) and emailing to house lists. Social Tagging Research and Reports

ZoomInfo, Chris Abraham and Me - A Social Media Case Study


I then wrote the above-mentioned blog post summaring the presentation, which was published here and also syndicated on MyVenturePad , part of the Social Media Today network. They also publish a enewsletter, the ZoomInformer, a recent issue of which linked to my blog post about using Twitter for business. Social Tagging Tags: Web 2.0 And if so, how?

Best of 2008: Social Media Optimization, Part 5


Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return. Social Tagging Tags: Web 2.0

Social Media Ostriches


Our network blocks access to any website with 'blog' in the URL." "The tags: social media for business social media sites Facebook LinkedIn Twitter blogs Cluetrain Manifesto Gannett USA Today icerocket tags: social media for business social media sites Facebook LinkedIn Twitter blogs Cluetrain Manifesto Gannett USA Today Contact Tom Pick: tomATwebmarketcentralDOTcom.

Social Media Relations vs. Traditional PR Skills


The emergence of blogs, blog commenting, Twitter, forums and other tools has forced PR workers to master a new balance of public but informal communication. Press releases make lousy blog copy, and there's no room for a detailed legal disclaimer in a 140-character Tweet. Social Tagging Tags: Interactive PR Web 2.0

Best of 2008: Social Media Optimization, Part 3


Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. Many people add their company website and/or blog.

The 4 C's of Social Media


Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression. Social Tagging Tags: Web 2.0 Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

Everything You Need to Know About Twitter You Learned from Grandma


Social Tagging Tags: Web 2.0 A traditional grandmother that is, not a tech-savvy one. If you have or know a mother, grandmother or great grandmother who grew up in the first part of the last century, chances are she's passed along some folk wisdom about good old-fashioned manners. In other words, to attract and keep followers, spend more time listening than talking. Publicly.

Best of 2008: Social Media Optimization, Part 1


Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. blogs), community interest and links, all of which are built through social media participation. Social Tagging Tags: Web 2.0 Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating?

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored


Blendtec, Mentos and Diet Coke ); providing information that reflects a company's expertise without directly selling (most well-done corporate blogs); and/or participating in conversations in an authentic manner. Facebook is the ninth-most popular site on the web overall, and also among the "stickiest" with the highest average time per person spent on the site of the top 75 online brands.

What's Next for B2B Social Media? FYIndOut Now


So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure. Tony was a solution architect at eGain Communications, where he helped Fortune 500 companies integrate CRM systems with collaboration channels such as email, web text chat and online self service. Social Tagging Web Marketing Tags: Web 2.0

Don't They Know Who You Are? Why Reputation Management is Critical


If you can make the time commitment, start your own blog. At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry. You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Social Tagging SEO Practice A few examples.

3 Reasons it's Tough to Measure the ROI of Social Media


For the complete story, read Three Challenges in Measuring B2B Social Media ROI on the B2B Online Marketing blog. ** technorati tags: b2b lead generation, social media marketing ROI, social media marketing research Social Tagging Tags: Web 2.0 Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI. First is the problem of "last click attribution."

High Points on the Social Media Landscape


Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Digg 243 33,433,760 +51.2 5 Blog Tracking Sites where you can promote a blog, search blogs for specific topics, evaluate the popularity of various blogs and track selected blogs.

Social Media ROI vs. RONI


An individual may have seen your company at a trade show, read one of your press releases on an online news site, visited your website, read your blog, checked out an analyst's opinion of your offerings, viewed your Facebook page, been exposed to some of your banner advertising and checked out your Twitter feed, all before making that final click on your search ad. If someone actually uses your brand or product name in a Tweet, blog post or elsewhere, and there's only the sound of crickets coming from your corporate HQ, it makes your firm appear out of touch and unresponsive.

Social Media Isn't Only for Virtual Events


Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Here are four ways to start incorporating social media for your next event: Promote engagement before the event: Look at how technology, such as microblogging, blogs or group pages, can increase your engagement with audiences, as well as connect people with one another. Her blog is ranked on the Ad Age 500 and other top ranked PR lists. And they did it for FREE.

Marketing Automation Catching On Fire

The Effective Marketer

Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging as a marketing automation solution). You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Blog at do you think ? Keep going!

Looking Back at 400: Top 10 Posts


As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time. 9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. 8: Web 2.0 qualifying as outstanding.


Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg

WindMill Networking

Following up on my “ Top 15 Social Media Books of 2009blog post as well as my recent review of “ A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay ,” I want to cover another book which I thought was one of the best social media-related books of 2009: “ The New Community Rules: Marketing on the Social Web ” by Tamar Weinberg. The New Community Rules: Marketing on the Social Web Summary. 3) The History of Blogs. No more excuses for lack of content to blog about after reading this chapter!!!! Insightful read.