Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Facebook's InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. Social Tagging Tags: Web 2.0 What’s In Your Social Media Toolkit?
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
You can tweet about any of these, though revolutionary innovations tend to attract the most attention on Twitter, blogs and other forms of social media. Social Tagging Tags: Web 2.0 There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork.
Diving into Social Media Marketing? How a Social Media Consultant Can Help
APRIL 2, 2009
According to MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF), while 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate, the two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI." Social Tagging
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." practices, blogs and more.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
OCTOBER 26, 2009
Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog Doug Kessler outlines his firm's presentation on seven ways to use Twitter for b2b marketing. Social Tagging Tags: Web 2.0 Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Twitter FAIL!
Does More Twitter Followers Equal More Traffic?
JULY 14, 2009
And that got me thinking about the relationship between the number of Twitter followers one has and the amount of blog or site traffic Twitter drives. On average, the Twitter ratio was about 10%, e.g., having 1,000 followers would produce 100 blog visits. Social Tagging Tags: Web 2.0 thought it would be rude not to do so. More quality, less quantity.
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. With marketing budgets battered by the economic slump, only two budget line items were projected to grow by larger shares of respondents than to be reduced: social media (social networks and blogs) and emailing to house lists. Social Tagging Research and Reports
The 4 C's of Social Media
MARCH 4, 2009
Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression. Social Tagging Tags: Web 2.0 Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
Blendtec, Mentos and Diet Coke ); providing information that reflects a company's expertise without directly selling (most well-done corporate blogs); and/or participating in conversations in an authentic manner. Facebook is the ninth-most popular site on the web overall, and also among the "stickiest" with the highest average time per person spent on the site of the top 75 online brands.
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure. Tony was a solution architect at eGain Communications, where he helped Fortune 500 companies integrate CRM systems with collaboration channels such as email, web text chat and online self service. Social Tagging Web Marketing Tags: Web 2.0
Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?
NOVEMBER 11, 2009
I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. More specifically, on the day this article was posted, Twitter accounted for 60% of the total blog traffic, LinkedIn about 10% (the remaining 30% was mostly Google search plus a few miscellaneous referring sites). Social Tagging
Social Media Isn't Only for Virtual Events
FEBRUARY 26, 2009
Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Here are four ways to start incorporating social media for your next event: Promote engagement before the event: Look at how technology, such as microblogging, blogs or group pages, can increase your engagement with audiences, as well as connect people with one another. Her blog is ranked on the Ad Age 500 and other top ranked PR lists. And they did it for FREE.
Twin Cities Top 10 Titans in Social Media Announced
DECEMBER 10, 2009
Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. You can find details of the top five and 6-10 winners on Judy's blog. Social Tagging Need to Know Tags: Web 2.0 It's a very interesting list. me ), among others. Paul del.icio.us
How to Create a Cool Social Media Email Signature
AUGUST 26, 2009
One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A tags: social media email signature web 2.0 Social Tagging Tags: Web 2.0 It helped. A lot. In fact. Click "New." 6.
How to Use Social Media to Leverage the Power of Google
OCTOBER 12, 2009
However, the most advantageous aspect to performing well in social media is that many people who frequent the sites are webmasters and blog owners. This is particularly true when a popular website or blog picks up your story or other item and links to it, these top websites may include Wired.com , BBC or generally any other high end news website. Social Tagging
137 Twitter Marketing Tips for Small Business
DECEMBER 7, 2009
Smart Marketing Travis Campbell recommends finding a valuable blog post referenced on Twitter, leaving a comment on the blog, then retweeting it. Joel Libava suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings. Social Tagging Tags: Web 2.0 Staci J.
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Web 2.0 Social Tagging
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
domain to enhance your company's web presence. As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. Social Tagging Tags: Web 2.0
ZoomInfo, Chris Abraham and Me - A Social Media Case Study
MAY 26, 2009
then wrote the above-mentioned blog post summaring the presentation, which was published here and also syndicated on MyVenturePad , part of the Social Media Today network. They also publish a enewsletter, the ZoomInformer, a recent issue of which linked to my blog post about using Twitter for business. Social Tagging Tags: Web 2.0 The spread was spontaneous.
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return. Social Tagging Tags: Web 2.0
Social Media Ostriches
APRIL 30, 2009
We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our network blocks access to any website with 'blog' in the URL." "The only place our profiles can appear is on our corporate website. Social Tagging Tags: Web 2.0 My company blocks all access to social media sites."
Social Media Relations vs. Traditional PR Skills
APRIL 22, 2009
The emergence of blogs, blog commenting, Twitter, forums and other tools has forced PR workers to master a new balance of public but informal communication. Press releases make lousy blog copy, and there's no room for a detailed legal disclaimer in a 140-character Tweet. Social Tagging Tags: Interactive PR Web 2.0
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. Many people add their company website and/or blog.
Everything You Need to Know About Twitter You Learned from Grandma
JULY 8, 2009
Social Tagging Tags: Web 2.0 A traditional grandmother that is, not a tech-savvy one. If you have or know a mother, grandmother or great grandmother who grew up in the first part of the last century, chances are she's passed along some folk wisdom about good old-fashioned manners. I'm happy to tweet or retweet their stuff occasionally. Twitter is a busy place. Publicly.
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. blogs), community interest and links, all of which are built through social media participation. Social Tagging Tags: Web 2.0 Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating?
Don't They Know Who You Are? Why Reputation Management is Critical
JANUARY 5, 2009
If you can make the time commitment, start your own blog. At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry. You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Social Tagging SEO Practice Start Twittering.
3 Reasons it's Tough to Measure the ROI of Social Media
OCTOBER 22, 2009
For the complete story, read Three Challenges in Measuring B2B Social Media ROI on the B2B Online Marketing blog. ** technorati tags: b2b lead generation, social media marketing ROI, social media marketing research del.icio.us Social Tagging Tags: Web 2.0 Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI.
High Points on the Social Media Landscape
MARCH 10, 2009
Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank FeedBurner 522 3,581,957 +42.3% 9 Technorati 599 3,309,174 +25.2% 8 Bloglines 9,182 435,118 +2.6% 8 BlogPulse 58,521 51,229 +89.7% 7 Media Sharing Sites where you can upload, promote, search and share non-text media such as video, photos and podcasts. Yes, Twitter is a micro-blogging platform and there are others, but does anyone use them? Social Tagging
Social Media ROI vs. RONI
JULY 30, 2009
An individual may have seen your company at a trade show, read one of your press releases on an online news site, visited your website, read your blog, checked out an analyst's opinion of your offerings, viewed your Facebook page, been exposed to some of your banner advertising and checked out your Twitter feed, all before making that final click on your search ad. If someone actually uses your brand or product name in a Tweet, blog post or elsewhere, and there's only the sound of crickets coming from your corporate HQ, it makes your firm appear out of touch and unresponsive.
Marketing Automation Catching On Fire
The Effective Marketer
FEBRUARY 16, 2011
Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Blog at WordPress.com.What do you think ? Keep going!
Looking Back at 400: Top 10 Posts
SEPTEMBER 24, 2009
As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time. As the old saying from the financial world goes, no one plans to fail—but many people fail to plan. #8: Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic.
Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
APRIL 6, 2010
Following up on my “ Top 15 Social Media Books of 2009 ” blog post as well as my recent review of “ A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay ,” I want to cover another book which I thought was one of the best social media-related books of 2009: “ The New Community Rules: Marketing on the Social Web ” by Tamar Weinberg. The New Community Rules: Marketing on the Social Web Summary. If you haven’t read The Cluetrain Manifesto, you will definitely want to buy a copy after reading this chapter! 3) The History of Blogs.