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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. It’s entirely possible she is a Mass Influencer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Then this is the blog post for you. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. That would be two strategies, not one. Thanks for sharing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. Between bit.ly

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support. population).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Great list, looks a lot like the discovery we do prior to content planning.