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Best Social PR Guides, Tips and Tools of 2010


Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. PR and SEO.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. Aren’t PR agencies paid to generate awareness and propagate their clients’ points of view? But good grief. Reasonable enough, right? All true.

PR 9

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, So how should your prioritize spending for next year? Tweet This!

SEM 24

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Don’t play bloggers like a numbers game.

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

Blogger Social 2008. . In this fifth installment, I discuss blogger relations. . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications. Bloggers are writing to communicate their distinct perspective on a topic.

Let the 2009 Trend Lists Grow

PR Meets Marketing

I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. So what do I think will be top trends for 2009? Other 2009 Predictions: Peter Himler over at The Flack beat me to a list of 2009 trends.

Best of 2009: Social Media Marketing, Part 1


With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#

How to Get Coverage in Blogs – Really


B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Such posts often take the form of “do’s&# and “don’ts&# for successful blogger outreach. Digg this!

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

How to be a friendly ghost (blogger, that is)

grow - Practical Marketing Solutions

My recent post on ghost blogging ( Can you out-source authenticity? There were many well-articulated comments AGAINST ghost-blogging of any kind. Other contributors, including Danny Brown , John Bottom , and Michele Linn , suggest it's more appropriate to ghost blog for a “brand” instead of a person. Tags: best practices ethics blogging You know what is so cool?

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. This is in the hopes of inspiring some new ideas to help your blog or your client’s blog. Yes, blogs are best consumed through feeds. The better the post, the more PR it pulls.

Test 19

Should you make the leap into sponsored content?

grow - Practical Marketing Solutions

Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. The sponsored content wasps are swarming!

Best of 2008: Interactive PR, Part 2


What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? tags: PR 2.0

Social Media Relations vs. Traditional PR Skills


While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. As the landscape has shifted from being dominated by one-to-many mass media to many-to-many participatory social media, the skillsets required of PR professionals have changed.

Best of 2009 (So Far): Social Media Marketing, Part 2


Social media, and discussions of its value for PR and marketing, have become ubiquitous. Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. practices, blogs and more. But which social media tool do marketers find most valuable? How can you explain the value of social media to skeptics?

Finding and Connecting with Bloggers - 30+ Resources


A big value proposition that comes with Browse My Stuff is that it provides a great opportunity to build a relationship with bloggers in a particular field. Along the way, I’ve come to realize that there’s quite a bit to learn about how to effectively work with other bloggers. I’ve been collecting information on this topic for a bit and some of the best resources on Blogger Outreach , Blogger Relations , Blogger PR and Blogger Buzz are: How to Suck Up to a Blogger. Blogger Relations: Two Approaches For PR.

Best of 2008: Interactive PR, Part 1


The emergence of social media and user-generated content has radically changed the practice of PR. The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" Brave New World of Media Pitching: LinkedIn by PR Meets Marketing PR 2.0 Online PR - Is there any value beyond the links? How To Pitch To Bloggers by Pick Me!

Best of 2009 (So Far): SEO Guidance, Part 2


Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year. Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. How do you create a 301 redirect?

The six best marketing blogs you’ve never heard of

grow - Practical Marketing Solutions

These are blogs that I’ve been reading for at least a few months, are off the beaten path, and deserve a look to see if they fit for you. . CK’s Blog – Christina Kerley is simply one of the best marketing bloggers out there and she specializes in B2B to boot. Dumb Little Man — The world’s most useful blog. well most days at least.

Using Experts to Get Better Media Coverage

Marketing Edge

In his current position, he has connected the dots between PR and revenue. It is also a resource for other financial and consumer media and bloggers. Bulldog Reporter Media Relations Summit 2009. We did a two part series with Dr. Schempp, part 1 5 Steps to Expert podcast posted on May 16 and part 2 featuring how experts continue to learn was posted on May 26 about developing experts within an organization for PR objectives. In his current position, he has connected the dots between PR and revenue. Time 15:00. employer). Best Website - Business/Consumer.

Patient Blogging A Big Help When Done in Context

Marketing Edge

A large thank you to my guests, Dr. Jeffery Segal of Medical Justice and Amy Tenderich of Diabetes Mine, for their appearance on Social Media Throwdown – Should Patients Blog About Their Doctors. The conversation focused on three elements, 1) patients blogging, 2) health rating sites, and 3) disease community sites and their impact on healthcare. As Dr. Segal mentioned on the show, he’d rather have physicians work in conjunction with patients to encourage more of them to blog so that the reader can form an opinion based on more instances rather than less.

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

Online Reputation Management : The search feeds help track for mentions of my company’s name throughout the Web, in blogs and Twitter. Depending on the content of the blog posting or tweet, I will comment or tweet back respectively. This lets me stay on top of any media, blog or tweet mentions. To summarize, my company seeks to reach business-to-business marketers.

One thousand posts. No navel gazing.

grow - Practical Marketing Solutions

You see, it takes a lot of work to create that many blog posts, but it would not be successful without you. I looked down the list of subscribers and wanted to find the people who have subscribed to my blog for the longest period of time. This was a revealing exercise and a lesson in building a blog community. Thank you, thank you, thank you one and all for reading my blog.

CPA 78

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

It was called “For better PR create a newsroom culture in your company.&# So I thought I’d highlight it in a blog post. The executive summary of the article is this, with the dots I mentioned above, there is an opportunity for corporate PR to have more of a news mentality than a promotional one which will be more beneficial to the company’s communications goals.

B2B Marketing Zone – Great Resource

PR Meets Marketing

Brought together by Tom Pick of The Web Market Central and Tony Karrer of eLearning Technology , the website brings together top bloggers and topics on B2B marketing into one place. And I hate to say this, but for PR folks out there, you can research relevant marketing-related bloggers in one place. Just one word of advice, READ the blogs before pitching! Tags: marketing pr public relations B2B I wanted to point everyone to a new resource, B2B Marketing Zone, that launced last week. I was honored to be asked to participate. Any other resources to consider?

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Why clients? Happy New Year!

Best Marketing Strategy Insights of 2009


Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. 101 Tips from 50 Small Business Bloggers by Open Forum. What strategies and tactics should you employ to maximize business results online? Can you fire your sales force?

Best of 2009: SEO Tips, Part 1


Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Blogging helps. Blog SEO: 5 Tips To Improve Ranking and Increase Traffic by PCWorld. by HuoMah SEO Blog.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., corporate communications, employee communications, PR, and investor communications. PR is being aggressive in its use of social media in their traditional reputation management services.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., corporate communications, employee communications, PR and investor communications. PR is being aggressive in its use of social media in their traditional reputation management services. Let it play out.

We ALL Use Twitter - Short Term Memory, Long Term Memory, and the Consciousness of the Internet

Digital Body Language

To be honest, the main users (in my limited sampling) seem to be lots of journalists, PR people, Twitteratti, and bloggers. link] This contribution of content is not limited to Twitter, much of it is contributions of content on blogs, journals, and discussions. Tags: Participation Inequality blogs Social media Twitter We all use Twitter.

Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW

Savvy B2B Marketing

Start a blog Blogging gets people involved with your brand, gives you an opportunity to address customers on a more personal level, and gives some serious kick to your Google search rank. If you have never blogged it may seem intimidating to start one from scratch. There are nearly unlimited free resources available online for the beginning blogger. Share ‘em her

ClickLaunch: The Content Marketing PlayBook

Connect the Docs

Joe writes one of the most popular content marketing blogs in the world. Blog Junta42 Twitter juntajoe Junta42. Blog Kranzcom Twitter jonkranz. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. David Meerman Scott's New Rules of Marketing & PR. Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs). Joe Pulizzi. The key?

Using Social Media: Part 6 - Measurement

PR Meets Marketing

Subscribers, Followers, Fans: One way to track the success of your programs is by the steady growth of subscribers to your blog, followers on Twitter or fans on Facebook. Feedburner is a nice way to track subscribers to your blog or any RSS feed that you create for corporate updates, such as press releases, newsletters, etc. For example, Twitter is quickly becoming a driver of traffic to my blog or answering a question on LinkedIn can lead to an inquiry about your services. Basically, successful blogs are those have a more comments than posts. Measure What Counts.

Case Studies - Answers to the Questions B2B Marketing Managers Ask Most

Savvy B2B Marketing

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Casey HIbbard, also known as the queen of case studies. In her blog - Stories that Sell - Casey shares success-story marketing best practices. Does your individual contact want PR internally for bringing about successful outcomes?

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. We also reached out to industry bloggers and social media leaders like David Meerman Scott and asked for their feedback. We also added the button to Ed Brice's blog and most Lumension employees with LinkedIn accounts added it to their profiles.