Ambal's Amusings

FEBRUARY 18, 2010

That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. B2B Lead Generation Benchmark Study 2009. ” Trying to be everywhere, just to cover your bases, is not a good strategy. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). Sales teams are being engaged later and later in the sales cycle.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. Gartner CIO Study Highlights Need for Outcome-Base. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

DECEMBER 17, 2014

With that knowledge, they create amazing media and blast it to any social channel where their audience can be found. I absolutely love Seth Godin’s novel first published in 2005 as All Marketers Are Liars with a revised cover in 2009, All Marketers Are Liars Tell Stories. Humans make mistakes, so don’t be afraid if your business does.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

The Customer

AUGUST 30, 2019

According to a 2015 study conducted by the Data and Marketing Association, email’s return-on-investment is 38 to 1. So, email blasts aren’t actually always email blasts at all. Zendesk was founded in Copenhagen in 2007, moved to San Francisco after its series B funding in 2009, and went public in 2014.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We also bring in clients through recognition from independent studies, like those conducted by VentureBeat , Trust Radius , G2Crowd , and others. Our strategy for growth is measured.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. There are so many studies that talk about the need for CMOs and VPs of Marketing to quantitatively measure the postive impact of Marketing on a company's top line. The topic is ROI measurement of Marketing initiatives.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

JUNE 30, 2010

For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past. I think anyone should look at them for a perfect case study on how to best use social media. Because relevancy = respect. All rights reserved.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Hubspot

DECEMBER 16, 2014

Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats. In 2009, we started segmenting our database for the first time. Later, this strategy was the basis of the official Inbound Marketing Methodology. which brings me to another lesson.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28