Remove 2009 Remove Blast Campaigns Remove Case Studies Remove Studies
article thumbnail

10 Ways to Optimize Your Lead Conversion Rate

markempa

Numerous studies show that swift follow-ups increase conversion. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. B2B Content Marketing: 100% increase in lead gen for customer service software company [MarkeingSherpa case study].

article thumbnail

What Decision Research Tells Us About How Buyers Analyze Choices

Heinz Marketing

One quick note before we go forward: the studies that I reviewed for this are mostly to do with decision making as an evolutionary tactic. At an organizational level, you could make the argument that this is the case as well, maybe not reproduction, but certainly market proliferation and growth. The result? Reputation?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. However, there’s no denying the low cost of email marketing.

article thumbnail

The Stories Behind 5 Social Networks That Never Caught On

Hubspot

They cited a disastrous site redesign in 2009, after which traffic and users plummeted. Develop a strategy for sharing platform-specific content that those users enjoy instead of blasting out identical posts across all networks.

article thumbnail

A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand

Bluetext

For example, McDonald’s conducted a brand overhaul in 2009 across Europe, trading out their signature red logo, for more of an earthy-green look. For more information for a refreshing brand opportunity with Bluetext, explore our case studies, work, and processes at www.bluetext.com/branding .

article thumbnail

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). Sales teams are being engaged later and later in the sales cycle.

article thumbnail

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. Gartner CIO Study Highlights Need for Outcome-Base. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.