Why brands keep emailing you to ask how you feel about them
The Customer
AUGUST 30, 2019
The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). According to a 2015 study conducted by the Data and Marketing Association, email’s return-on-investment is 38 to 1. YOU’RE ALLOWED TO LEGALLY SPAM PEOPLE IN AMERICA.
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