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10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Can Twitters growth continue? ,

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Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Best of B2B Marketing. Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. - Buzz Marketing for Technology , July 23, 2009. ScoopD - B2B Marketing Savvy , July 23, 2009.

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Twitter - Content - Social Media - B2B Marketing Best Of June

B2B Marketing Zone Posts

B2B Marketing Hot List. You can subscribe to receive the best from around the web on B2B Marketing by visiting the B2B Marketing Zone and subscribing to the Best Of. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Content Marketing Today , June 26, 2009.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.