Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. What’s In Your Social Media Toolkit?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Most of your blog readers have no idea who you are.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 24, 2010

[link] [link] Leif Youngberg RT @jaybaer: 6 imperatives for real-time marketers [link] [link] Marketing Filter RT @jaybaer 6 imperatives for real-time marketers [link] [link] Katie Fox 6 Required Competencies for Social Organizations [link] (via @jaybaer) [link] Nikolas Severidt 6 Required Competencies for Social Organizations | Conferences and Events (..)

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. It’s entirely possible she is a Mass Influencer.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. And companies with better reputation and buzz around them should (theoretically) do better than their competition. Raj [link] esta h.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. Or that a company will be doomed if it does not entertain some form of social media management program.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me.

PR 160

PR Social Media Paid Content Media 160

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. There are something like 150 million blogs. 500+ TV channels. 2 million tweets per hour.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. It’s also tough information for bloggers to get who haven’t had the traffic volume that C&C gets. But this distribution surprised me. Thanks for this research.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. Then, I sent each blogger quoted their image along with a link to the presentation.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 20, 2010

More from Convince and Convert 7 Ingredients in the Perfect Twitter Profile 4 Detective Tricks to Find Your Customers in Social Media 7 Reasons Not to Put All Your Eggs in the Twitter Basket Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne Blog) Facebook Vs. Twitter (..)

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. Hilarious, useful post [link] [link] Your Analytics Site Yes, I am taking the link bait. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

B2B Marketing Zone Posts

APRIL 5, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Social Media Stats and Market Research of 2009 , March 31, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Convince & Convert

AUGUST 26, 2010

RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Instead of writing web copy for your client, see if they’ll let you assess their current site analytics: If you are a keeper of data, you have access to the quantitative insights we’ve always longed for as a profession.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Billable work that will make us look awesomely smart to our clients, but hey! sahmreviews Awesome article.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Billable work that will make us look awesomely smart to our clients, but hey! sahmreviews Awesome article.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” The End of Blogs (and Maybe Websites) as We Know Them by Forbes.

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. People are now curating lists of the most influential bloggers by Klout score. Why Chris Brogan is invincible - grow - Practical Marketing Solutions , November 14, 2010 I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. Facebook Insights. ReTweeting.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). link] Evo Terra That seems to be the angle Google has taken with Buzz.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

APRIL 7, 2010

This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g. Analytics are lagging behind, but once they can provide the data, there will great insights into customer behavior for businesses. create their own badges etc?) Point 2 I think is slightly more tricky.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150