The Science of Email Marketing « The Effective Marketer
The Effective Marketer
FEBRUARY 10, 2011
As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Test them, see if they work, then be the judge. United States License.
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