Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. All rights reserved.

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Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MARCH 25, 2010

If you have all of your passwords and such handy, the process should take about 5 minutes. Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Cordell AWesome post: [link] Rishi I think the process of mystification of social media is on right now – to try and moentize it in many ways.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. The Next Step in the Long Tail I typically focus on 10-20 search terms when creating content for this blog, but yet 3,126 search terms were used to get here. All rights reserved.

Long Tail Marketing 117

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Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. I can't wait to read the study now. link] jeff_molander Fascinating, Mike.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Top B2B marketing posts for 2009 (hint: social media) =-. Up 50% over last year. I enjoy your blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Competitive analysis: How does your brand stack up to the competition? • Great resource.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

AUGUST 10, 2010

Marketing is becoming more and more like niche public relations, and marketers are looking to not only appeal to the end consumer who will buy their product, but the consumer who will buy their product and tell everybody about it. McCann , Viral Heat Did you enjoy this blog post?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. I go through this process for my blog on a regular basis (number junkie that I am). Although, this analysis is from 2+ years of posts. That would be interesting to see how similar each list is. Thanks, Jay!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

JULY 22, 2010

I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Single Grain

APRIL 25, 2022

PPC campaigns need constant monitoring, analysis and optimization, and paid media firms have dedicated account managers to regularly monitor the performance of your ads, determine what works and what doesn't, and optimize the ads accordingly to ensure good ROI. Performing competitive analysis to enhance your advertising strategy.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Consider the amount of fashion-related blogs compared to food processing technology blogs. Content is key for B2B websites. Nice stuff.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

FEBRUARY 25, 2010

link] [link] John S Great in-depth analysis! link] loved the example and the analysis. Are people serious? A Valentines day present? link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit? I really appreciate case studies on companies who are really getting social media right. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 20, 2010

great discourse on social media analysis [link] [link] Irene Becker Social Media Success Metrics and Premature Calculation [link] [link] Parissa Behnia RT @jaybaer: Are You Suffering From Premature Calculation? link] re social media. Thanks Suzanne for tweeting it [link] Frank Woodman Jr Are You Suffering from Premature Calculation?

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! the iPad is just more pleasant, even if the ability to sort emails to batch process seems to have eluded me so far. I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Sample image from 2009 blogger quotes project 7. I’ve been implementing a version of #3 for a while now, but you gave me a new process to consider. #5 Yes, blogs are best consumed through feeds.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). link] @Brett2point0 Excellent analysis, Jay. But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. A survey of 4,875 adults (500 U.S.) August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JUNE 8, 2010

Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Social Media Paid Content Media Paid Search Agency 128

Online Marketing Institute

NOVEMBER 2, 2010

Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis. BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so! Public Relations Specialist - expert. A challenge for all marketers!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Good humor mixed in with a solid analysis, Jay. Haha, just kidding.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Good humor mixed in with a solid analysis, Jay. Haha, just kidding.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Jeffrey K.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. I am in the process of learning and integrating a few twitter tools, and in my haste found a tool, and began using it…had a wonderful ability to use ratio's percentage to auto-select your follower's. I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 22, 2010

Nothing really more to add : ) markwilliamschaefer Superb summary and perspective, Jay. | Social Media Staffing and Operations | Social [link] #ReStream.me [link] Steve Eaton a complex idea made ridiculously simple: 5 primary ways to use social media [link] (visual) [link] Dana Webster Love his analysis of SM. All rights reserved.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Companies should go into the RFP process looking for a partner, not an order-taker.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Convince & Convert

SEPTEMBER 2, 2010

I like math and analysis and reality. It’s how companies need to change their culture, their people, their process, and their measuring sticks to succeed in real-time business. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses?

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Online Marketing Institute

OCTOBER 31, 2010

Excellent for down-and-dirty competitive analysis. I am in the process of learning and integrating a few twitter tools, and in my haste found a tool, and began using it…had a wonderful ability to use ratio's percentage to auto-select your follower's. I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

DECEMBER 13, 2010

In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Unlike traditional platforms such as WordPress and Blogger, microblogs simplify and expedite the process of sharing ideas, experiences via text as well as other forms of rich media.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 23, 2010

I have a multi-national client who's communications dept is so tied up with process they don't have TIME to communicate! I have a multi-national client who's communications dept is so tied up with process they don't have TIME to communicate! Great ideas on social media time management. Thanks for sharing, Jay.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

JUNE 28, 2010

Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process? The problem is bandwidth. The problem is bandwidth.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. That worked most of the time.

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Social Media Media Paid Content Conference 126