Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. or do you maintain a set schedule?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Learn more. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Terry Whalen , March 17th, 2010 at 4:42 pm ET : Premium member since 07/2009 Hi Andy, Thanks for the article – your points on measuring B2B lead quality seem very valid and straightforward. Contact | Members Info | RSS Feeds | Email Subscriptions | Privacy | Advertise | About © 2010 Third Door Media, Inc. b2bmarketing

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time? All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

JANUARY 10, 2010

What other tools are worth checking out for keywords, linking and website analysis? This is geekier than even most search marketers will go, but can supply valuable insights. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. 6 SEO steps for a website redesign by eVision Online Marketing Blog.

SEO 100

SEO Tips Best Practices PageRank 100

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can you RSS feed that? Can you RSS feed that? Can you RSS feed that? January 27, 2009 Posted by John Furrier in Technology. Good stuff. Keep it rocking. Good stuff.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job.

Tactics 40

Tactics PR Buzz Planning 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Learn more. For a niche community, that’s a feat. The candidate mu.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JUNE 30, 2009

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g. Use visuals.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis. So I tend to agree that social media in B2B is more about "branding" and thought leadership - important stuff but reallllly hard to measure and even more difficult to determine how much of your marketing budget (and whose time) to allocate to social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard. Funny, but I'm sure designers would disagree.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Excellent for down-and-dirty competitive analysis. Note that nearly 40% of all subscribers to this blog are via email, not RSS. I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. Good humor mixed in with a solid analysis, Jay. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. Good humor mixed in with a solid analysis, Jay. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Excellent for down-and-dirty competitive analysis. Note that nearly 40% of all subscribers to this blog are via email, not RSS. I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

DECEMBER 13, 2010

Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. It’s also worth noting that no blog is an island.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

JUNE 28, 2010

Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. We feel that this will have more adoption in our department, particularly as we plan on how we'll 're-task' content across various online (and some offline) channels.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128