Trending Sources

Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. Where do image ads fit in the mix?

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system. Editor's note: For example, using Salesforce for Google AdWords.) Yet the AdWords default is to rotate the ad with the highest CTR more often.

CPC 23

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? Create this email here, prepare a webinar there, and send the artwork for publication in that magazine.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn.

SEM 24

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. dead simple ways to optimize your Adwords campaign by CDF Networks. by Search Engine Land.

CTR 2

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

PPC 1

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far).

PPC 1

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Kudos!

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

PPC 1

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

In another excellent piece from iMedia Connection, 10 tips for extending paid search growth , Noah Elkin and Rick Dalton provide tips on how to increase results from paid search, such as expanding your keyword list, optimizing text ads, carefully segmenting keywords and using the AdWords Search Query report to identify negative keywords to add to campaigns.

PPC 1

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group." But what metrics are really most appropriate for social media measurement?

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year.

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel? Among his conclusions: more content helps. Blogging helps.

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? Use social media more effectively for research? You'll find tools for all of those tasks and others in this collection of more of the best cool online tools. with Bing.

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them? Among the mistakes are ignoring (or improper use of) h1, h2 etc. The Answer To All Your SEO Questions!

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? How can you explain the value of social media to skeptics? tools (delicious, Feedburner, LinkedIn et al.),

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Find them all and others here in the first set of the best cool web tools for 2009. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Maybe a cool application for online project management? sophisticated yet free analytical tool for optimizing your CRM implementation? And it's free.

CRM 1

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year.

PPC 1

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a site redesign?

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Great advice for newbies, and experienced Tweeters will likely get a smile of recognition out of this post as well. Social Tagging

SIC 1

5 Reasons to Include Branded Terms in Your Paid Search Campaign

The Point

Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing

It's midnight. Do you know where your ad is?

grow - Practical Marketing Solutions

sought the opinions of some trusted professionals: Ludmila Zadayannaya is a marketing manager for Russia's Ekodar and had this to say: "The advertisment was placed through some service, such as Google AdWords. Tags: customer acquisition Internet marketing ethics advertising search engines Google profile AdWords wondered. Hey, can I have some ketchup with that? You probably wouldn't.

B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. So reflect on 2009. I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. Do your bonuses share quota? Are you measuring everyting?

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Review of FormAssembly Form Builder

LeadSloth

AdWords Landing Pages. I’m using AdWords to drive visitors to one of my landing pages. I’ve tagged the advertisement so the link contains the search keywords and Ad Group. I’d like to save this information in Salesforce.com too, so I can see which keywords and Ad Groups generate the most business. Advanced Features. Submission of the Form. Salesforce.com integration complexity.

Marketbright's Campaign Flows Work Well for Serena Software

Customer Experience Matrix

Instead, Marketbright plans to add “self-optimizing” capabilities similar to Google AdWords, which will let marketers load alternative versions and have the system automatically select the better-performing option over time. Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns. Serena didn’t build the complex campaigns for themselves.

Interview with The Funnelholic

Digital Body Language

Here is what I believe every marketing department should have in place in 2009: 1. These sources include online media sites, Google Adwords, and so on. 3. I had a great chat the other day with Craig Rosenberg, better known as "The Funnelholic", based on his popular blog The Funnelholic (and of course to all of us on Twitter as @funnelholic ). Where do you see this evolving to?

CPL 2

The Networker's Dream

The Effective Marketer

This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media. Responses to The Networker’s Dream Darren says: November 5, 2009 at 12:28 am Daniel, thanks for this post. Look forward to meeting up with you at BOS 2009.) This is the reality for most salespeople. Like Be the first to like this post.

RSS 2

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.] Judge Will Decide. Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Stay tuned!

The Enemy of Productivity

The Effective Marketer

This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. OK, maybe is still too early in the morning, but how about yesterday?

RSS 2

are you paid enough? new salary survey released

The Effective Marketer

Other sources for salary comparison can be found at: AQUENT | AMA 2009 Survey of Marketing Professionals PayScale.com Website Salary.com Website SimplyHired Website MarketingHire.com has some interesting links Glassdoor.com has salaries and reviews of companies And I would be negligent not to mention the always thought-provoking posts from Seth Godin, this time about the myth of big salaries.

RSS 2

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. These ads are separate from your traditional campaign-level geo-targeting in AdWords.&#. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

Best Web Analytics Tools and Tips of 2009

Webbiquity

New AdWords ID Data in Google Analytics API by Google Analytics Blog. Alex Lucas explains how to combine data from Google Analytics and Google AdWords to “get a (more) detailed picture of the performance of…ad creatives and keywords.&#. But it isn’t the historical measures themselves which are of interest to analysts, rather the trends they reveal and path(s) forward they illuminate. Google Analytics 101, Part 1 by Search Engine Watch. Eyes on the Prize with Custom Reports by Google Analytics Blog. Advanced Segments can help answer such questions. Digg this!

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Chris Campbell provides an outstanding list of tools for gathering insights and information about your competition, including SpyFu (finds competitors’ AdWords keywords), Compete PRO Search Analytics (see what keywords drive traffic to a given site) and Google Trends for Websites (traffic data and geographic visitation patterns of your competitors–pretty cool, though it works only for relatively large, high-traffic sites). There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Web 3.0 and 3.0.

Measure Your ROI on Social Media Leads

LeadSloth

first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool!

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. Responses to Kindle Marketing Lessons Steve Bain says: May 29, 2009 at 11:12 pm The WSJ rather than Amazon is the likely cause of the price increase. The one I have is the first generation and I have been using it for almost one year now. appealed to me.

Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

In another excellent piece from iMedia Connection, 10 tips for extending paid search growth , Noah Elkin and Rick Dalton provide tips on how to increase results from paid search, such as expanding your keyword list, optimizing text ads, carefully segmenting keywords and using the AdWords Search Query report to identify negative keywords to add to campaigns. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? Share this on del.icio.us. Digg this!

B2B Pay Per Click Advertising

LeadSloth

Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Terry: For the most part, clients use Salesforce-for-AdWords, which is a very elegant way to link leads with valuable AdWords data like keyword, search term, campaign, etc. In AdWords, you would just append a parameter to each active ad you are running, e.g. keyword={keyword}. Interview with Terry Whalen from CPC Search. You also need a steady stream of fresh leads coming in.