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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%. Inclusive companies (with a diverse workforce across age, gender, race, sexuality, and ability), posted a 14.4%

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The Essential Behavioral Science Reading List for Marketers

B2B Marketing Directions

Thinking, Fast and Slow by Daniel Kahneman (Farrar, Straus and Giroux, 2011) Source: Farrar, Straus and Giroux If you can only read one book about human thinking and decision making, it should be Thinking, Fast and Slow by Daniel Kahneman, one of the most influential psychologists in history, and the winner of the 2002 Nobel Prize in economics.

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The First-Mover Advantage, Explained

Hubspot

Brand leadership and loyalty are usually awarded to first movers, but they must continue to evolve to avoid being surpassed by competitors. First movers also have the gift of capturing consumer attention, mindshare, and brand loyalty before competitors arise. So, what are some real-life examples of the first-mover advantage?

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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

Identity Matters: How Content Strategists Build Trust and Loyalty. Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track. Brand marketers will make the transition from creating branded content to building content brands.

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How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

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Social Media Marketing Terms You Need to Know

ClearVoice

The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. Snapchat – Launched in 2011, Snapchat is a mobile app used for photo, video, and message sharing. It’s now ranked the third largest social platform in the U.S. . Now, recipients can save and replay content.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

7 Ways To Generate More Sales Revenue With Marketing Automation Social CRM Adoption Slow but Adopters Enjoy Advantage Sprinklr Social Media Management Is “All The Rage&# Is Microsoft Dynamics CRM 2011 Catching Up to salesforce.com? 6) ERP (17) Internet Cust. b2bmarketing