Remove 2009 Remove 2011 Remove CPL Remove Loyalty
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30 Women Shaping B2B Tech Marketing

SnapApp

In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty. Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. She’s worked in B2B tech since 2011. .

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty. Currently, the company’s funnel has improved 10x; we’ve reduced the CPL by 50%. Jenn Steele.