Convince & Convert

MAY 13, 2010

Linkedin is for people you know. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Online Marketing Institute

NOVEMBER 2, 2009

If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Share this on Facebook Share this on FriendFeed Share this on Linkedin Share this on del.icio.us There are lots of excellent articles on SEO that provide guidance and tips.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Joining the LinkedIn group now. I actually work at Vertical Measures!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Maybe your blog.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Ive founded 5 companies, and spent 15 years running digital marketing agencies. Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( e-Strategy Trends ). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

FEBRUARY 24, 2010

I was joined by my friends (and clients) Jon Bailey and Indra Gardiner of Bailey Gardiner , an integrated agency in San Diego (check out their excellent blog - Don’t Drink the Kool-Aid ). and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). 4 – [link] – Bang on!

Conference 116

Conference Organization Paid Search Agency PR 116

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? 6 comments… read them below or add one } RogerW September 28, 2010 at 11:16 am Your Post is right on the money.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam!

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Online Marketing Institute

NOVEMBER 8, 2010

When it comes to professional social media network LinkedIn, however, the usefulness trends reverse. Forty-five percent of B2B companies have obtained a customer from LinkedIn, compared to only 26% of B2C companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

MLT Creative

JANUARY 17, 2011

In 2010, the staff of MLT Creative completely immersed ourselves in inbound marketing, embodying what we came to call “the inbound state of mind.” Website Grade: Using our HubSpot Website Grader report, we’ve been able to sustain a grade of 99 for most of 2010. Get your B2B LinkedIn Toolkit.

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

JULY 14, 2010

Because online advertising began as a direct marketing tool that was highly focused on tracking, marketers may assume that because digital media is 'digital' it should be easy to see the exact impact of every dollar spent in increased sales volume. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

MAY 11, 2010

Your LInkedin page. Ive founded 5 companies, and spent 15 years running digital marketing agencies. It’s just more authentic and believable that way. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Your blog, naturally.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Most of the rest are from spring 2010 or earlier. It sounds harsh to say it that way but at the same time, I know the flowtown article was incredibly useful for myself, the agency and also clients. Mostly from me, with some terrific assistance from talented guest authors. I’m sure there’s patterns I’ve missed.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. I’ve seen some linkedin groups with great discussions. Absolutely not. They’ve gone on for days.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. is Crucial to your Content Marketing Strategy [link] [link] BuzzShift Agency Why D.I.S.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Webbiquity

JANUARY 10, 2011

It started 2010 with roughly 350 million users and is now on its way to 600 million. Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far).

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The ability to click “print&# is not the exclusive domain of the agency professional. For up to 50,000 combined posts monthly, the agency edition is $250/month.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. Two problems arose.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It’s a good choice for agencies, too. Linkedin Similarly, the Linkedin iPhone app has made major strides, and I find myself rarely using Linkedin via a computer any longer.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Ive founded 5 companies, and spent 15 years running digital marketing agencies. But for good reasons.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It’s a good choice for agencies, too. Linkedin Similarly, the Linkedin iPhone app has made major strides, and I find myself rarely using Linkedin via a computer any longer.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 5, 2012

Jay : Then the subtext of the article was that they were able to open a $155 million weekend, but they spent so little in advertising and they were social media geniuses because they were able to do that. This week’s stat of the week comes from BRANDfog , which is a social strategy agency based in New York. Eric : Oh god.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114