The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Click here for tips from the Effective Marketer Blog Hello there! You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Bluetext

FEBRUARY 14, 2024

Pallas Advisors / Pallas Ventures / Pallas Foundation: Richard Spencer , former secretary of the Navy (2019) Snowpoint Ventures : Doug Philippone , former Army Ranger (2008) J2 Ventures : Patricia D. Army (2023). Horoho ,former Army surgeon general Insight Partners : Nick Sinai , former White House deputy chief technology officer (2014).

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. offering a helpful list of resources is generally easier than providing free music downloads). They also offer advice on ineffective tactics and "bad neighborhoods" to avoid.

Link Building 20

Link Building SEO Ad Building Linkbait 20

The Lead Agency

OCTOBER 4, 2017

The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis. This new form of metric is helpful for public relations practitioners looking for quantitative ways to measure and evaluate campaigns and general public perception.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Biznology

SEPTEMBER 4, 2015

Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold. You can likely run several smaller campaigns with the same resources and cost it takes to run larger ones that are not as effective. They ran ‘DEWmocracy Promotions’ and used social media to gather insights.

Social Media 80

Social Media Social Marketing Media Buzz 80

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Convince & Convert

AUGUST 18, 2010

I feel that PR companies can be a huge education resource to their clients. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. link] EricaMcClenny Jay you really hit some key points with 5 and 6. This also means that a PR firms staff needs to know the basics.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. Each of these strategies requires different tactics, resources and success metrics. All rights reserved.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent).

B to B 40

B to B Paid Content Social Media CMS Development 40

B2B Marketing Savvy

AUGUST 25, 2009

Resources, to be sure, are needed, but it’s not as cash-driven as traditional media. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Thanks for sharing such a superfantastic resource. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. Advertising and Public Relations. Booth-related Services. White Papers. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. Steakhouses.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

seo.co

NOVEMBER 8, 2021

It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Suffice it to say every resource on this list rocks. He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today. Seth’s Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

FEBRUARY 10, 2010

In addition to improving the richness of the data, the next thing we're spending a good deal of time and resources on is answering the 'then what' question that arises after you import a bunch of email addresses. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

JULY 20, 2010

Lots of great resources out there – books, blogs and more. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

seo.co

MARCH 8, 2020

It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Suffice it to say every resource on this list rocks. He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today. Seth’s Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Content Standard

DECEMBER 30, 2020

In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s mission and educational offerings.” Since 2008, more than 4,451 projects have been entered in the Gold Quill Awards.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Convince & Convert

JUNE 22, 2010

I like the idea of secret or stealth programs, but won't these be hamstrung a bit by the fact they have to operate under the radar and won't be getting the resources or time to make them work? They may choose to forgo a social media presence due to a lack of resources or the belief that is an ineffective allocation of their resources.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 27, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. RT @jaybaer: The more things change, the more things change (new social media tools you can use) [link] [link] Beny Schonfeld The More Things Change, The More Things Change [link] (from @jaybaer) [link] Patti Confar Who knew? All rights reserved.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

AUGUST 10, 2010

The reality is that a lot of companies either don't see things that way or just don't have the resources. The reality is that a lot of companies either don't see things that way or just don't have the resources. Will it be a worthy investment of time & resources? Only time will tell.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. What is surprising is the lack of utilizing each resource to its capacity. All rights reserved.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Content Marketing Institute

NOVEMBER 19, 2017

Resources for content marketing newcomers. Think of the book as a constantly evolving encyclopedia of content marketing, social media, influencer, and public relations options. There are three reasons it’s a must-read for content marketers: It covers all the bases. Thousands of marketing books are published each year.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. I made a public promise on this week’s telechat with Dan Roam , author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Out of the gate, they said that it required a lot of internal resources and coordination between them. says: July 11th, 2008 at 5:25 pm. Comments RSS.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

WriteSpark

OCTOBER 28, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech.   October 28, 2008 in Sales Materials , Working with Writers | Permalink. DIY Marcom Resources. WriteSpark Tech Marcom Insights.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 28, 2010

That takes him from just being another taxi driver to a useful resource for customers and business owners. That takes him from just being another taxi driver to a useful resource for customers and business owners. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

APRIL 15, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 21, 2010

Extra resources are important. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail 14 Things I Think I Think About Social Media Co-op SEO and the Future of Websites [link] Amy Spreeman This is a terrific resource.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 14, 2010

Non-profits with limited resources must be cautious in choosing their pathway — likely more advantageous to initially work to engage existing shareholders which can set realistic parameters and limit the noise. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

A good resource to find out how to connect with your audience is Groundswell. A+ resource links, too. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And for ideas in creating the valuable content your business needs on social media, Jay Baer gives 7 steps to get your message right. [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? Great resource. Great resource. Great resource. Great resource. Highly recommended [link] Sebastien Yanni RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] < 5* resource by @ktvan. How hard will it be to filter?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. They are now an excellent resource for targeting audiences in entertainment and music. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Further, mobile users actually spend more time on Facebook, not less. All rights reserved.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137