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7 ways to increase marketing ROI by combining creativity and data

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Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Yet, how to achieve that perfect ROI? In this article, we deep-dive into the seven ways your team can achieve that creative and data-driven approach – and drive ROI as a result. Creativity and ROI. Creativity and ROI.

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Business Value of Social Networking

Industrial Marketing Today

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. Privacy Policy | Site designed by AMAInteractive a div. But like many b-to-b marketers, I’m not sure how it has impacted my business. Copyright © 2010 Tiecas, Inc.

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Privacy Policy | Site designed by AMAInteractive a div. 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. Copyright © 2010 Tiecas, Inc.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Or do we need to show a verifiable ROI? Privacy Policy | Site designed by AMAInteractive a div. There’s is no question that marketing departments do become a lot more efficient by automating many of these marketing tasks. However, is improving efficiency enough to justify investing in Marketing Automation? All Rights Reserved.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Privacy Policy | Site designed by AMAInteractive a div. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” of Tiecas, Inc.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Visit my company’s Web site to learn more about Boosting Your B2B Lead Generation ROI and Search Engine Optimization (SEO). Privacy Policy | Site designed by AMAInteractive a div. The key is to tie the two together for boosting your lead generation efforts. Do you have or need a lead generating business blog? of Tiecas, Inc.