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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. You can start on your own with blog posts, product reviews, newsletters, etc. So we’ve got to start with the best.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. ” Seth Godin, Marketing at Seth Godin Productions. “Your brand thinks that your products and services are the best thing in the world?

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics? and "Apply Your PPC Intelligence to SEO." As a PPC tactic, it tends to have a high cost but also a high value per conversion.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

What do sales people need from marketing when launching a new product? PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. by Copyblogger Dean Rieck (is that real hair?)

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?