Convince & Convert

SEPTEMBER 14, 2010

You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table. And of course product improvement ideas are important. link] Henry Great post.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. Sore spot with us PR types.)

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JULY 9, 2009

Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. Is there an appropriate way to cross this last mile to identify members of our engaged community as sales leads, potential partners or new hires? Like traditional PR activities (i.e.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

APRIL 13, 2010

Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Their support, open ears, and ability to lead by example. link] Scott R. Know your audience.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Directive Agency

JUNE 24, 2019

When you were in school, was the plan to become an actor, to become a director, to become a writer, or did you always think that it was going to lead somewhere else? I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

When you were in school, was the plan to become an actor, to become a director, to become a writer, or did you always think that it was going to lead somewhere else? I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

seo.co

JANUARY 8, 2021

As a business or blogger, positive PR and online exposure is a must. The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. At first, he simply compiled a daily digest of the requests he got and sent them out to his rather large subscriber list of experts and PR professionals. What is HARO?

Link Building 69

Link Building SEO Ad Building Blogger 69

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. If your PR firm isn’t ready for you to evolve, gently, politely ignore them. It’s a big world out there.)

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Conductor

OCTOBER 14, 2019

During the 2008 downturn, it really suffered. I was doing PR. I was doing wholesale outreach. ” We all have a bias towards our own opinion that often leads us to say, “I know what’s right,” or “I know what’s best.” I was doing product marketing. I was coding.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Biznology

OCTOBER 25, 2011

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. ” And their zealous listeners, myself included, eat it up.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Convince & Convert

APRIL 5, 2012

81% of the people believe that CEOs who engage in social media are better equipped to lead companies in this fantastic Web 2.0 Lauren is the head of all things social media and fan outreach for that organization. It was in about 2008, the first part of 2008. I was a fledgling PR pro at that point. I’m here.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Webbiquity

DECEMBER 19, 2017

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Social Media Marketing Trends. Time flies.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Biznology

SEPTEMBER 22, 2015

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. ” Honestly, I had almost given up hope until I have been able to align myself with clients who really get what influencer outreach is. Influencer outreach is like any other sales cycle, right?

Blogger 80

Blogger Outreach Media Public Relations 80

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Also, coming from a marketing and PR agency… I'm not sure I would touch that case with a ten foot pole. That’s step 1.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Hubspot

JULY 1, 2015

This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, Advertising is about paying for attention; PR is about earning it.”. 7 PR Lessons Every Content Marketer Needs to Learn. What is PR?

PR 28

PR Top of Funnel Content Marketing Planning 28

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Small Biz Lead Gen Surges with Social by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Single Grain

SEPTEMBER 9, 2019

As far back as 2008, Google’s CEO, Eric Schmidt , said: “Brands are the solution, not the problem. This can lead to a decrease in ranking. Bounce rate is another good indicator that your content is providing a poor experience, which will lead to a poor dwell time. You may even consider hiring a PR team for this.

Lead Scoring 92

Lead Scoring Lead Ranking Dwell Domain 92

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159

Walker Sands

MARCH 25, 2020

As we continue following the campaign trail leading up to November’s presidential election, we’ve touched upon several tech-related issues and the role they’ve played, or not played, in this year’s multiple campaigns. Targeted Campaigns. In fact it was so effective, it led me to my first field organizing job for the 2012 campaign.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52