Buzz Marketing for Technology

JULY 22, 2008

July 8th, 2008. Join Rich and Six Apart Chief Evangelist, Anil Dash, along with bestselling authors Seth Godin and Dan Roam to discover how to effectively solve busines challenges, recognize opportunities and sell your ideas better than you ever thought possible. says: July 9th, 2008 at 11:21 am. says: July 9th, 2008 at 3:32 pm.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License. United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Bluetext

FEBRUARY 14, 2024

There are clear opportunities for startups to secure more contracts from DoD and US Public Sector, but there are also undeniable reasons why this number remains so low. Perhaps that is why DoD and the VC and Private Equity communities are increasingly focused on making it easier for both sides to communicate effectively with one another.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Biznology

SEPTEMBER 4, 2015

Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold. One social media campaign involved direct interactions with 400 consumers but led to 1,600 people to turn up at local stores due to social media’s word-of-mouth effect. Summary and Conclusion.

Social Media 80

Social Media Social Marketing Media Buzz 80

markempa

JANUARY 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161

PR Social Media Paid Content Media 161

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JUNE 17, 2010

markwilliamschaefer I'll have to think about this one … don't know about cause effect and effort but it's thought-provoking so you've done your job Jay! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Tweets are off! Diminished by factor of 20! Mine is 1.78. All rights reserved.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Advertising and Public Relations. Booth-related Services. FOLIO: Staff. --> Suppliers.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MAY 4, 2010

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. How do you see the parallels with technology adoption? Enterprise 1.0

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

SEPTEMBER 14, 2010

If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Marketing is not only about messaging. There are various statistics on the failure rate of new product launches ranging from 50% to 75%.

Social Media 123

Social Media Work Management Marketing Management Media 123

Content Standard

DECEMBER 30, 2020

Today, Effie celebrates effectiveness worldwide with over 50 programs, including the Global Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa and Latin America, and national Effie programs. Since 2008, more than 4,451 projects have been entered in the Gold Quill Awards.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Convince & Convert

JUNE 3, 2010

Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] Kade Dworkin Brilliant piece showing the effect of "I'm Sorry" RT @jaybaer: The two words BP should steal from umpire Jim Joyce. link] jaybaer You're right Joe.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. JeffBullas.com How to measure social media. Like the rest of social media can be of great value to your small business in many ways if you know [.] All rights reserved.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great thoughts, Laura! All rights reserved.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. There’s been a bit of news about it recently.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. As such, they do stuff like this, that isn't as effective as it could be. All rights reserved.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 27, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Content Marketing Institute

NOVEMBER 19, 2017

The remaining chapters address ways to multiply the effectiveness of your content by adapting your messages to various contexts, i.e., market segments and the different stages of the buying cycle. Think of the book as a constantly evolving encyclopedia of content marketing, social media, influencer, and public relations options.

Enterprise Management 110

Enterprise Management Content Marketing Work Management Marketing Management 110

Convince & Convert

JUNE 22, 2010

The impacts and effects of social media are too broad for that. That means we have an obligation to communicate most effectively with our audiences. You also know how to measure your ROI effectively. It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# At the same time, word of mouth marketing IS important, and effective. All rights reserved.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 3, 2010

Unless it is channelled through cause and effect with an ultimate aim of increasing sales (which is very different from a push sell approach), then it’s a lot of time, effort and money wasted. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Well, I got to start a Twitter feed for one client, but we no longer work for them. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

MAY 25, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. Doing that will help empower publishers to use video more effectively. All rights reserved.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

AUGUST 10, 2010

TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. We have a lot of small business customers due to our price-point (note: as low as $9.99/month), What’s going to happen next?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 6, 2010

Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. an audience. No selling, just showing. All rights reserved.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

JULY 28, 2010

link] Don Ronlund Helpfulness might be your most effective sales tool. *5 August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. 5 Ways to Turn Helpfulness Into Marketing Greatness* [link] RT @jaybaer: [link] Maark Find and show how you can be helpful. Helpfulness = great marketing success.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. They arrive on your blog because they have a question in mind, and are hoping that you can answer it. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

NOVEMBER 8, 2010

A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well. This can be effected by the strength of your marketing call to action or offer, the strength of your messaging and the quality of your marketing content for your target market. All Rights Reserved.

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. All rights reserved.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. I wonder if that policy is still in effect? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Further, mobile users actually spend more time on Facebook, not less. Facebook rolled out their iPhone app in August, 2007.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective. All rights reserved.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129