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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

It all started in 2008, with the launch of GE Reports. Under Armour shows that community building is highly effective and creates a fertile environment for both content distribution and conversion. Read our latest Report with B2B Marketing Dare to be different: The state of B2B content marketing differentiation in 2017.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

The key differentiator here is this: Compared to traditional CRM platforms that require on-premise deployment, cloud-based services are instead, deployed on the web. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Lead prioritization: Sales reps spend much of their time manually qualifying leads.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

“Banks are often perceived as boring , but as far as content goes, you can help differentiate yourself by taking a calculated risk to show what your brand does,” says Oxford. The ability to distribute your story across multiple channels makes it even more effective, he adds. Click To Tweet. dawnpapandrea Click To Tweet.

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ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”. In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008.

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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. There are three key differentiators between the technical and the business white paper: 1. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. White Paper FAQs.

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Full Armor's Policy Portal: First Core Infrastructure Optimization Solution via Cloud

The ROI Guy

Installing the necessary Windows infrastructure, System Center and MDOP would be incredibly costly and labor intensive, and was not an option for an emerging economy (even with the assistance of the World Bank) and especially, such a distributed operation.

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No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016

Content Standard

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. Fidelity’s journey toward influencer strategy started with 2008’s financial crisis. A concrete employee advocacy programs gives enterprise marketers another method for distributing branded content.