article thumbnail

How a German Publisher Gave Its Readers a Choice – And Boosted Engagement of Facebook Referral Traffic

Outbrain

Founded in 2008 as a subsidiary of the “Mediengruppe Oberfranken”, inFranken.de The Outbrain optimization team used a powerful two-pronged tactic to increase user interest and participation, leading to truly incredible performance marketing results for inFranken. How Outbrain technology and tactics boosted engagement.

Traffic 36
article thumbnail

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. of Tiecas, Inc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Looking Back at 300: Top 10 Posts

WebMarketCentral

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20
article thumbnail

9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Just a few years ago, it was possible only to measure CTR of paid ads and not ultimate conversion rates. I have hundreds of stories like this. 9 Reasons Your Retainers Aren't Bigger. Now that's easy.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Marketing is not only about messaging. There are various statistics on the failure rate of new product launches ranging from 50% to 75%.

article thumbnail

The Future of B2B is Changing. Are You Ready?

Engagio

To support this new go-to-market motion, Sales and Marketing must look at the same data and proactively share insights relative to each account and engagement tactics. response rate (according to InfoTrends), while account-based advertising has its own limitations: Average CTR of display ads is 0.1%. I know all this sounds hard.

article thumbnail

7 Ways to Adjust Your SEO Strategy in Uncertain Times

Single Grain

Update any recommendations that are no longer appropriate (for instance, the SEO tactic you suggested in 2012 that’s since been deprecated). I used this strategy quite a bit during the Great Recession of 2008 , and every sign I’m seeing suggests that it’s going to be just as impactful over the next few years as it was then.

SEO 145