Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. Copyright © 2010 Tiecas, Inc. Have you struggled to answer that question? All Rights Reserved. of Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. All Rights Reserved.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Copyright © 2010 Tiecas, Inc. Sounds simple, right? In short, this is good, practical and actionable stuff and not some marketing theory. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Buzz Marketing for Technology

SEPTEMBER 29, 2008

In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. Excellent points Liz; I think you help make it clear how you should go about networking in a productive way. Stephen | Productivity in Context said. September 29th, 2008 at 1:06 pm. Products by Liz.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Industrial Marketing Today

SEPTEMBER 3, 2010

She defines it as “Contagious content must educate them [prospects and customers] about what they need to know, apply your company’s unique expertise in addition to your product and prove you walk your talk through the sharing of evidence. Are your company, products and services visible in various online channels used across the stages?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. Copyright © 2010 Tiecas, Inc. You’ll receive your first issue immediately even if it is 2:00AM on a weekend. All Rights Reserved. of Tiecas, Inc.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 11, 2010

Leave a Comment Previous post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation Next post: 7 Strategies for Using Content to Market Industrial Products FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. All Rights Reserved. Resources

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Martech Advisor

FEBRUARY 4, 2020

Facebook has grown by leaps and bounds in the last fifteen years. As Facebook celebrates its 16th anniversary, let’s look at the key events that define Facebook’s groundbreaking journey that started in 2004. By the end of 2004, Facebook had already reached the one million user milestone. Pre-Facebook Days.

Facebook 134

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 134

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Give them hardcore specifications typically found in product spec sheets. The first thing an engineer wants to know is do your products, parts and components meet his/her design specifications and standards?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. Copyright © 2010 Tiecas, Inc. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006. of Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 29, 2010

Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

AUGUST 24, 2009

Don’t be afraid to tear apart your initial outline if you think it will improve the product. Copyright © 2010 Tiecas, Inc. Rearrange words, paragraphs and may be entire chapters until you feel comfortable how each paragraph and chapter flows into the next respectively. I realize the above 5Rs may seem a bit daunting at first.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

Are you pre-selling a product or service? Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. Copyright © 2010 Tiecas, Inc. Make a plan: Even before you start writing content and posting, you need to have a clear set of goals.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Copyright © 2010 Tiecas, Inc. However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Their activities enrich and inform our products and services.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

JUNE 27, 2008

Counselors Corner > May 2008 > 50 of the Most Dependable Web Resources for University Students 50 of the Most Dependable Web Resources for University Students. Here are 25 dependable web apps guaranteed to boost any students productivity. Zoho - Zoho has a fantastic collection of productivity and business apps. AIU Online.

Resources 100

Resources Copyright Work Management Wikipedia 100

Industrial Marketing Today

JUNE 3, 2010

Learn to connect the dots – many times product managers and engineers have very deep knowledge about their products and the problems they can solve. Be a ruthless editor – business owners and product developers are passionate about their offerings. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

You can get more ideas from my earlier post, “7 Strategies for Using Content to Market Industrial Products.&# Copyright © 2010 Tiecas, Inc. I’m glad that you found my article helpful. I can see how curating would appeal to you, given your education. All Rights Reserved. of Tiecas, Inc. Resources

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

Did you at all intend to sacrifice a bit of your production value to the the closeup-induced fuzziness, perhaps in order to pluck a range of subconscious chords? greenerthan, the production values story is this. 2) i feel that impromptu, un-slick video has more credibility than studio production. Copyright Notices.

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

Industrial Marketing Today

SEPTEMBER 27, 2010

If nothing else, it makes the mobile sales force much much more productive. Copyright © 2010 Tiecas, Inc. His comment to me was “This is fantastic! This is the kind of thing you lay in bed at night and wonder “how can i do that?&# All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. Resources

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

JUNE 27, 2009

Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC? Polls Archive Recent Visitors Copyright © 2008 Sanjay Dhingra. So, why to beat about the bush??

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Buzz Marketing for Technology

JUNE 27, 2008

Copyright Violation. Democratise the tools of production â?£ Facebook App. © 2008 SlideShare Inc. Flag as inappropriate. Flag as inappropriate. Select your reason for flagging this slideshow as inappropriate. If needed, use the feedback form to let us know more details. Pornographic. Defamatory. Illegal/Unlawful.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Eventbrite is free if your event is free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. F Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Here you can add a link to your Home page or a product page. Copyright © 2010 Tiecas, Inc. That will give you an idea of demand. All Rights Reserved.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Single Grain

AUGUST 3, 2021

Launched in 2008, Hulu is the only service that offers access to every major U.S. Selected advertisers get the opportunity to display their products via interactive living room ads. These are full-screen ads that inform viewers about the brand's latest products and services. Book My Free Hulu Ads Consultation . What Is Hulu?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Buzz Marketing for Technology

JUNE 23, 2008

2, June 2008. PBwiki (PBWiki.com, 2008) and as its wiki. The product is very user- and. applications (blogs, wikis, and Facebook, for. Retrieved 1 8, 2008, from Moodle.org: [link]. Retrieved 1 10, 2008, from [link]. 10, 2008, from [link]. Search JOLT. MERLOT Journal of Online Learning and Teaching.

Wiki 100

Wiki CMS Development Class Wikipedia 100

Convince & Convert

AUGUST 4, 2010

And finally, if your products are good enough to make people passionate about them (even when the passion is in the form of a complaint), the heavy lifting is done. And finally, if your products are good enough to make people passionate about them (even when the passion is in the form of a complaint), the heavy lifting is done.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Hubspot

NOVEMBER 20, 2018

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. Clear your watch history.

Youtube 74

Youtube Paid Content Features Mobile Advertising 74

Hubspot

OCTOBER 9, 2012

Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. 4) Copyright. Copyright is a legal concept that protects the work of an individual from being used without their consent.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28