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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% At that time, social networks were lumped into content, which had a 34% share.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Vendor Comparisons & Waves. February 6, 2008. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. Archived Teleconference: Supporting And Embracing Customers With Social Technologies. Original air date: Thursday, June 05, 2008. Copyright © 2008. Executive Programs.

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Connecting 2 the World: A new framework: Part II

Buzz Marketing for Technology

Monday, August 4, 2008. As a result they need to develop socio-cognitive and social skill sets. Veteran Workers as New Hires Knowledge workers that come into a new organization, bring the social network and knowledge needed to do their job, but need to understand the new social situation they are in. Older Post.

Web 2.0 100
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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.). WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ). Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. Is SEO a DiY (do-it-yourself) job? All Rights Reserved.

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