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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. » Technology PR Sessions at 2008 PRSA Conference. Learn more about the 2008 PRSA conference. Case Study Writer.

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The Best Job in Social Media

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. « Technology PR Sessions at 2008 PRSA Conference | Main. Marketing, sales, or public relations groups.

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Conference Focuses on Making the Most of Customer References

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. November 11, 2008 in Case Studies | Permalink. Case Study Writer. WriteSpark Tech Marcom Insights.

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How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. December 16, 2008 in Sales Materials | Permalink. Case Study Writer. WriteSpark Tech Marcom Insights.

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

With each topic, we have included some case studies and examples. The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008.