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2008

Case Study

PPC

Public Relations

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Would You Try It With a Fox?

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). And that’s just it.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. UNsettling Stratten has a knack for gaps. All rights reserved.

Social Media Media Paid Search Agency Peer-to-peer

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. All rights reserved.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 19, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales. All rights reserved.

Social Media Media Webinar Metrics Marketing & Strategy

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. A great (and yes tragic) case study.

Social Media Paid Search Agency Media Advertising Agencies

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. There’s been a bit of news about it recently. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media Media Webinar Metrics Paid Search Agency

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

I'd love to write up a case study on you guys when you're ready. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

Social Media Media Webinar Metrics Marketing & Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

so if last decade consumers trusted google organic results and arguably ppc positions, then this decade they will place greater value on their increasing reliance of social recommendation via their social circles. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. power to the people ?

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Why You're the Key to Social Media Success

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. Thanks for the comment.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 22, 2010

Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand? Building Lasting Customer Relationships [link] case studies from @stickystimuli #socialDJ [link] Carson RT @jaybaer: Are you a one click stand? A summer must-read!

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Further, mobile users actually spend more time on Facebook, not less.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. All rights reserved.

Social Media Media Webinar Metrics Marketing & Strategy

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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. You’re 100% right about that.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. mpkahuna7 That Graph is AWESOME and so informative… at least for me, a visual and experiential learner.

Social Media Media Webinar Metrics Marketing & Strategy

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Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. shining through. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media Webinar Metrics Media Paid Search Agency

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 9, 2010

I'd love to see a case study on this. Reminds me of the “long tail&# that we all talk about in SEO and PPC — go after the less-competitive super “niche&# communities and you may just find a more camptive audience! link] [link] HMA Public Relations RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media Media Webinar Metrics Marketing & Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Addoway.com Love the infograph Jay. All rights reserved.

Social Media Media Webinar Metrics Paid Search Agency

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Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It really brings this stuff to life.

Social Media Paid Content Media Paid Search Agency

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I think Facebook pages are a tool that are not given enough credit right now. All rights reserved.

Social Media Media Paid Content Work Management

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I’m dying to find someone to recommend them to now. I get Twitter follows based on keywords, where robots are obviously being used.

Social Media Media Webinar Metrics Marketing & Strategy

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Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

You have to be your own case study. You have to be your own case study. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. That's why we need to break social media into components – to focus on what parts of it are important to a particular company. Thank you.

Social Media Paid Content Media Advertising Agencies

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Wow Online Influencers With An In-Person Experience

Convince & Convert

JULY 9, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Personalization

Personalization Paid Search Agency Transparency PR

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media Media Webinar Metrics Marketing & Strategy

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

I might use your case study in my new book (co-written with Amber Naslund). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Do I have your permission (cited, of course) to write a follow-up post at some point about that? link] jaybaer Fantastic. Scott, please send me an email.

Twitter

Twitter CRM Business Paid Search Agency

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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