Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Buzz Marketing for Technology

JULY 24, 2008

trillion a year in the United States alone, or 15% of gross domestic product. March 9-12, 2008, Orlando, FL. Copyright © 2008 Mansueto Ventures LLC. They started with the crisis in health care, an industry that consumes an astonishing $1.8 Whatever your size, theres a Sun solution for your business Learn More. Learn More.

Companies 100

Companies Work Management Advertorials RSS 100

Buzz Marketing for Technology

JULY 24, 2008

Personal Productivity. Students need productivity tools for the same reasons you do. Copyright © 2008 – Privacy Statement – Terms of Service. Mobile & Wireless. Assessment & Testing. Curriculum. Professional Development. Leadership. About Techlearning.com. Sales and Advertising. Media Kit. T&L magazine.

Education 100

Education Copyright Class RSS 100

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 21, 2010

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. FTC Disclosure Requirements – The recent changes from the FTC don't just apply to bloggers; rather, anyone who is compensated for promoting a product/service. All rights reserved.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 19, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. in the morning here in Holland and I can't sleep.so what do you do? in the morning here in Holland and I can't sleep.so what do you do? All rights reserved.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Very helpful post, Jay. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 24, 2010

People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. I would argue that “social media makes everything about product/service&#. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Conference 115

Conference Organization Paid Search Agency PR 115

Buzz Marketing for Technology

JUNE 27, 2008

Democratise the tools of production â?£ © 2008 SlideShare Inc. [link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ Democratise the tools of distribution â?£ Using Slideshare. Terms of Use. Privacy Policy & DMCA.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

MARCH 25, 2010

A new product launch. RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Meltwater Buzz RT @jaybaer: A Social Media Scoreboard That Works [link] A Social Media Scoreboard That Works – [link] (via @jaybaer & @philsimon) #fb [link] Kim Brame RT @upwardaction: Great tool! A write up on a blog.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Buzz Marketing for Technology

JUNE 27, 2008

Home > Publications & Products. > You are probably already asking many of the following questions in order to provide current products and services. Other considerations include: · How would an information literacy program potentially affect current delivery channels for your products and services? · QuickLinks.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Buy your own product. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

MAY 27, 2010

I know you’ve got a bunch of exciting new products that I’m excited to try. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too).

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JUNE 7, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). This is the a classic issue with many marketing and product developers, they don't listen.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Buzz Marketing for Technology

JUNE 27, 2008

Polyphasic Sleep » What Is Productivity? In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. productivity equals value divided by time). What is the “value&# in our productivity equation?

Product 100

Product Blogger Terms and Conditions Copyright 100

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate?

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

AUGUST 10, 2010

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. How can those dollars be spent more efficiently by matching products to interests? JF : Hyper-targeting. Billions and billions of dollars are spent on advertising. Customer service? Dan, I agree with you.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JULY 6, 2010

the new software created by Palo Alto is definitely worth the investment, it allows businesses to block the parts of social media they do want, but allow other parts to be accessible for employees to be productive while using social media as a source of business. Don't beat them, join them! All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Nobody appreciates keyword spam on the social Web.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. What I have learned so far is what I don’t like: those who use social media to shill their products and services, and those who post trivia.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

[link] malmy (Michael Malmrose) Twitter Comment Here’s a good read on developing a social media strategy in 7 steps: [link to post] – Posted using Chat Catcher [link] Production Video Services Well, I must say…I found this blog post via Twitter. Social Media is not the future, it’s present day mainstream business.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. They really know the product, service, and benefits. population. link] @jaybaer [link] Top

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Patrick Good stuff Jay.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. My first PR job was in consumer product goods and one of our clients was a bagel brand. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Paige Holden Great question. It really works. danperez Wow!

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

MAY 26, 2010

The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs.

Social Media 155

Social Media Media Paid Content Work Management 155

Buzz Marketing for Technology

JUNE 19, 2008

Added by Clark Shah-Nelson , last edited by Clark Shah-Nelson on May 20, 2008 ( view change ). Contract for products and outsourced services. Is there a well-designed FAQ (Frequently Asked Questions) service, online and/or by phone menu or on-demand fax? A ttachments (1). Browse Space. Labels: (None). Add Labels.

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

Convince & Convert

JULY 14, 2010

It’s just the noise that drives me nuts and it is the counter-productive noise that scares companies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Online Marketing Institute

MARCH 30, 2011

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Click here for Joes Speaking Engagements and Detailed Bio.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

SEPTEMBER 20, 2010

It is the natural progression in the market, and the signs are already showing up that we are approaching the climb up towards the “plateau of productivity&# as Gartner calls it. This is when it starts to be fun. Nicely said, Esteban.-= Esteban Kolsky´s last blog. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. When you believe in what you do and are able to help people with your service offerings and products, sales will happen. It’s so true! Nice post, Jay. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128