Online Marketing Institute

JULY 31, 2012

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Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

FEBRUARY 24, 2010

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Who’s listening? All rights reserved.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

MAY 27, 2010

If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Let’s say you have a white paper for download on your site.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. And I kicked the shit out of it.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JUNE 7, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

It’s not, it’s a natural extension of what we already do, with a couple of different rules. It’s not, it’s a natural extension of what we already do, with a couple of different rules. It’s not, it’s a natural extension of what we already do, with a couple of different rules.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Since April, 2010 Western River has collected more than 1,100 of these customer stories. All rights reserved.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JUNE 2, 2010

But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

APRIL 14, 2010

Best rule for Twitter is the 8×1. Best rule for Twitter is the 8×1. That's a good rule of thumb and I haven't seen/heard it quantified that specifically before. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

JULY 28, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. All rights reserved.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). To be entertained? I think not. How does zero clicks sound?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. MySpace answered in July, 2008 – almost a full year later. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

MAY 20, 2010

Tales of parents not having selected names until after child birth are very much the exception, rather than the rule. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. link] [link] Famous Bloggers RT @jaybaer: Are You Suffering From Premature Calculation?

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Online Marketing Institute

JANUARY 4, 2011

All you need to do is create an excel doc and add the email addresses of popular bloggers/journalists in your industry and brief description of what they cover (bonus points if you know these people well enough to do this without descriptions). Then, I sent each blogger quoted their image along with a link to the presentation.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

MARCH 9, 2010

If we follow the first rule of social media, which is to listen, then that should indicate in what social media neighborhood(s) our prospects and clients live. It will also tell us if we should rule out any social media tools. It will also tell us if we should rule out any social media tools.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Ahmed Haha, an excellent post. Great post.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

JUNE 3, 2010

If you needed a new data field, a different validation rule or even just a field label updated, you had to prostrate yourself before them to get it done within the week, if you were lucky. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I once had a developer quote me $10,000 to create a signup form.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Not speaking of the fact that the rules, inner structure etc.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Not speaking of the fact that the rules, inner structure etc.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 4, 2010

RT @PaulaMBHall: (@mdonati) / (@jaybaer) You're Pissed Off at the Wrong Guy [link] [link] Rosanna Tarsiero You're Pissed Off at the Wrong Guy – [link] — I know a couple of wedding bloggers who could learn a lesson or two about this! Indeed, internal ground rules are the key, especially for smaller businesses.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

JUNE 30, 2010

Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It’s time to start thinking about social media the same way. All rights reserved.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 2, 2010

When was the rule written that business had to be all-business? I would add though that the wide-open, no-rules appeal of social media is precisely what discourages some. And just like the advent of mass transportation ushered in an era of etiquette, we are starting to see some rules of the road for those trying to fit in.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media.

Personalization 122

Personalization Paid Search Agency Transparency PR 122

Convince & Convert

SEPTEMBER 23, 2010

They set up rules and protocols ahead of time which they made the client understand were deal breakers. In the end Todd points out they found a niche there and the space is indeed not ruled by maximum transparency. " via @jaybaer – [link] [link] Matt J McDonald "Social media isn’t inexpensive, it’s different expensive."

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

APRIL 27, 2010

Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. RT @jaybaer: One person in your company CAN make a difference.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. event, and the Techset blogger lounge. event, and the Techset blogger lounge. I’ll write about that soon. link] unmarketing Great post as usual Jay.

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

SEPTEMBER 20, 2010

There are plenty of exceptions to prove the rule. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I don't have that research in front of me in this motel in suburban St. Louis, but Morgan might be able to weigh in. link] jaybaer Indeed Steve. Fascinating. All rights reserved.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 20, 2010

The Tortoise Rules But, social media speed is illusory and misleading. link] Chris Groscurth The tensions between “slow&# vs. “fast&# and reaching “many&# vs. “a few&# pose some serious logistical considerations for businesses and bloggers alike. This is an adoption rate far steeper than it was for websites.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159