Last week, I noticed a tweet from Andy Beal about Google PR sending an email on masses to a list of reporters and a few bloggers. Google PR just sent me an email. was surprised that Google PR didn't personalize the emails based on the reporter/blogger and beat. Andy's response was that this was typical depending on the PR person within Google.  . But this non-personalized approach surprised me. I was always taught to personalize my pitches. Don't Mass CC Reporters - this one refers to what Google PR did. Woohoohaha   . MORE >>

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » 2008 full of spices for corporate marketers – REI potential is just one example The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Says: January 3rd, 2008 at 10:59 pm Excellent post! MORE >>

This post is about corporate public relations and understanding bloggers. One of those people who believes this image is suggestive is also a blogger, Amy Jussel. Amy asked the Target PR department for “an explanation&# regarding the billboard. Well, now Target has thrown its highly combustible material all over our gently burning little ember with this PR policy (or was it an ad hoc decision?). To the Target PR agencies and staff: A train-load full of gas vapor looks tame in comparison to the volatile mix that you are faced with in this scenario. MORE >>

I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. The traditional standards still apply: get to know the person you're pitching, understand his or her preferences for pitching, and make sure you're pitching something relevant. In a first of a series of postings, I will look at different ways to "pitch" reporters and bloggers. This way, you can familiarize yourself with the person's personality and topics of interest. It's how do we pitch people in general?  . What about you? MORE >>

Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. Using a person as an analogy, this function amounts to "talking." experiences (product experiences; service experiences) and influentials (all of the sources that people listen to--the media, influential bloggers, influential user groups.) It doesnt deal with any of the "technical" aspects of marketing, like PR, media mix optimization, etc., This relates to a previous post on CRM. Lets stat with Marketing Management. MORE >>