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The Medium.com is the message

Biznology

It’s very simple and actually uses an inline, HTML-free, click-to-edit method of adding new images and changing font, size, headers, and title that might be counter-intuitive for us old-timey bloggers who are used to hack-hack-hacking through HTML, CSS, and IMG tags until things worked out. Blogging Personal Brand 2008 Aleppo Apple Inc. and other network affiliates.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 1 Personal Branding. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) Last100.

Class 62

PR Pitching 101: Is Personalization Gone?

PR Meets Marketing

Last week, I noticed a tweet from Andy Beal about Google PR sending an email on masses to a list of reporters and a few bloggers. Google PR just sent me an email. Wow, this journalist email list is GOLD, shame I'm too ethical to do anything with it   . I was surprised that Google PR didn't personalize the emails based on the reporter/blogger and beat.

PR Meets Marketing Weekly Articles: May 2, 2008

PR Meets Marketing

The comment stream is interesting regarding the needs of business and person perspective. From a Blogger to You - Chris Brogan writes a great post about why bloggers aren't journalists. Key point - make a blogger feel special, whether with beta invitations, previews or free schwag.  . Jason Falls provides a great post on how he would pitch bloggers. By writing a fictional blog pitch, Jason provides actionable tips for contacting bloggers and probably getting results as well.  . Enjoy.  . However, I side with Mark on this one. So You Want to Pitch?

PR Meets Marketing Weekly Article: April 24, 2008

PR Meets Marketing

Delicious Measurement - Courtesy of measurement maven, KD Paine , I found this article about how delicious can be used for measuring PR. I do use delicious to track my personal blog postings and company information. Persistence Counts - Mr. Tom Pick underscores the importance of persistence when pitching bloggers. Great tips for getting through to key bloggers and getting their attention. Note to self - add to page about pitching bloggers.  . You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  . Enjoy.  .

Blogger Outreach for PR - Worst Practices

WebMarketCentral

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Second, here are 6 practices to avoid. 1.

Brave New World of Media Pitching: LinkedIn

PR Meets Marketing

Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. LinkedIn is rich with information about a person's background. technorati tags: LinkedIn Media Pitching PR Public Relations marketing media relations.

Target PR misses the mark

Marketing Edge

This post is about corporate public relations and understanding bloggers. One of those people who believes this image is suggestive is also a blogger, Amy Jussel. Amy asked the Target PR department for “an explanation&# regarding the billboard. Well, now Target has thrown its highly combustible material all over our gently burning little ember with this PR policy (or was it an ad hoc decision?). To the Target PR agencies and staff: A train-load full of gas vapor looks tame in comparison to the volatile mix that you are faced with in this scenario.

A Hidden Rule of PR - If you don’t ask, how do you know you won’t get it?

PR Meets Marketing

Since my first PR job with Ogilvy & Mather PR Taiwan, I’ve discovered this “hidden rule” the hard way. When you’re just starting out, you’re taught to do what you can to please the journalist – and now extending to bloggers. We assume that we’ll be bothering the reporter/blogger but you never know what the answer will be if you don’t ask.

Let the 2008 Trend Lists Begin

PR Meets Marketing

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Will news be broken via Facebook or other similar tool, that will be interesting to see.  . 3.        Long Tail PR : Chris Anderson described the concept of the Long Tail and Now Is Gone did a great review of this for PR. 2008 IT trends from IDG  .

How to Get Bloggers to Write About You

WebMarketCentral

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. As previously noted here and elsewhere, making pitches both personal and relevant is the first step to getting a blogger to write about you. What really motivates bloggers to write about whatever it is they write about? It's bad for bloggers.

Blogger Outreach for PR: The Importance of Follow-Up

WebMarketCentral

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message. You send your messages, and then.nothing.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

mainly use it to keep in touch with personal connections, and rarely use it for professional reasons. With that said, I do see the potential of Facebook from a PR perspective: Fan Club or Group?: In the end, you never know what information will catch a reporter/blogger’s eye for a possible article or posting. Friending Reporters and Bloggers: If a reporter or blogger has agreed to be friends with you, the implication is that you’ve created or have an existing personal relationship. I have only been on a Facebook for a year or so. ”.  .

A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools. Think of this as one of the key process building blocks for a personal knowledge management system.

Brave New World of Media Pitching: Twitter

PR Meets Marketing

I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. The traditional standards still apply: get to know the person you're pitching, understand his or her preferences for pitching, and make sure you're pitching something relevant. It's how do we pitch people in general?  . What made this work? del.icio.us

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Search marketing is also taking money away from other advertising and PR programs. Which types of online advertising provide the highest ROI? Are Web 2.0

SEM 1

SEO for Mommy Bloggers

WebMarketCentral

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void. What personality do you want your blog to have?

RSS 1

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Motrin is finding that out the social media way as mommy bloggers, Twitter Moms, and even a few dads are chiming in regarding an ad about fashionable baby carrying techniques. have five children, personally I used the on the shoulders technique. Liz Says: November 18th, 2008 at 12:42 pm Cool opinion tool! What should I do? It just happens to be perfect for this blog post.

Recap: “Will Social Media Kill PR� Panel

PR Meets Marketing

It seemed the audience was 60% PR folks, 20-25% Horn Group clients and other people interested in the topic from marketing/social media backgrounds.  .  . PR is not dead. Has the relationship with person I want. œOpportunity for PR is to listen. œExtend the value of PR – currently don’t have the key skills to do that”. œUse the tools to repair the PR reputation”.  . Kara Swisher – I’ve read her blog and hearing her in person was definitely more amusing! “PR people are so easy to get upset. œWar with PR is not important.

The information processing view of humanity

Buzz Marketing for Technology

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Bests, April 8, 2008 1:30 PM. Remember personal info? June 2008 (12).

" Some Thoughts About Effective Networking Online The Networking for Success Project: A W.TEC project, teaching Nigerian women to use Web 2.0 tools and other ICTs effectively to develop and advance their work.

Buzz Marketing for Technology

Published in June 23rd, 2008. Keep It Personal. admin said, in June 23rd, 2008 at 3:44 pm. Beth said, in June 23rd, 2008 at 5:42 pm. Beth said, in June 23rd, 2008 at 6:50 pm. admin said, in June 23rd, 2008 at 11:16 pm. Oluwatoyin Ajao-Dawodu said, in June 25th, 2008 at 12:13 pm. Beth said, in June 25th, 2008 at 7:07 pm. June 2008.

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. There is a person that need not reach out at all. Tom OBrien Says: November 20th, 2008 at 8:53 am Hi Albert: You nailed it with this post. What should I do? “Who said this is media?

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Pulver’s sessions are a must for both social media geek and the person that still carries around a Day Runner paper planner. What should I do? The answer and examples are right under your nose.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » 2008 full of spices for corporate marketers – REI potential is just one example The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Says: January 3rd, 2008 at 10:59 pm Excellent post!

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Subscribe to our podcast « Three Elements of a Winning Blog Post Best PR and SEO Tactics » Marketing – It’s Not Who You Know It’s Who Knows You Time 16:43 About 15 years ago at Atlanta’s Fulton County Stadium, I saw a guy wearing a T-shirt with the following slogan – It’s Not Who You Know, It’s Who Knows You – Right there and then I thought “That’s it, that’s marketing.”

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

Blogger Social 2008.  . In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. Bloggers are writing to communicate their distinct perspective on a topic. previously wrote a guest post for WebMarketCentral on PR and Blogging Outreach: 8 Practical Tips. It’s about familiarizing yourself with the blogger. Tags: pr

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

You can unfollow me if you like."); and providing too much information ("I like how Twitter is a combination of some business and some personal info so I can get to know people on both levels. Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. Not useful, no follow.

SEM 1

My social media marketing posts from 2011

Biznology

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. Simply put, blogger outreach is scary. Just how do you pitch a blogger?

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients?

PR 1

B2B CRM / Branding Model

B2B Marketing Confidential

Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. Using a person as an analogy, this function amounts to "talking." experiences (product experiences; service experiences) and influentials (all of the sources that people listen to--the media, influential bloggers, influential user groups.)

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

Using Blogs for Social Media Optimization

WebMarketCentral

This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Once you have a feel for the blog ecosystem in your industry, you can begin blogger outreach: Commenting is a great way to start. Contact the blogger as the next step.

Blog Pitches - Good, Bad and Ugly

WebMarketCentral

In How To Pitch To Bloggers , Laura Moncur tells PR and marketing people what she really thinks regarding what works, and what doesn't, when trying to persuade her or any other blogger to write about your product, service, organization, announcement, cause or candidate. Laura provides excellent and timely advice to anyone trying to pitch to bloggers, to which I can only add: keep pitches personal, relevant and compelling (and read Cece Lee's blog ). Do NOT do this; far better that you have no contact with a blogger at all than just send a press release.

Best of 2007: Web Analytics

WebMarketCentral

Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. Personally, I'm skeptical. You've heard it a million times: "You can't manage what you can't measure." But which metrics are really important? Does Your Web Site Need a Workout?

Best of 2007: Cool Online Tools

WebMarketCentral

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. Very cool.

Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. The first step in crafting a marketing plan is to determine overall strategy, and among the first questions to ask when thinking about the strategy are "What do I want my brand to stand for?"

B2B Marketing Thought Leadership: Tom Pick

Modern B2B Marketing

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. What's unique about KCA is that it's the only PR/marketing firm in Minnesota, and one of few anywhere, that's exclusively focused on working with B2B technology companies. Marketing and PR practitioners have actually, in many ways, been slow to get this. What techniques and marketing tactics have you personally used to push the innovation envelope? You've been a B2B marketer since 1992.

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? Gender Two-thirds of bloggers according to Technorati are male.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.  As with this year, we will be asking our community to nominate their favorite leaders in this field.

PRMeetsMarketing Weekly Articles: December 6

PR Meets Marketing

Does the Long Tail Work for PR? - Now Is Gone does a great job at highlighting the Long Tail for PR.   I'm in the middle of reading the book so this posting will help me to position PR/marketing as I read through the book. Also included as part of my 2008 trends piece.   . It'll be interesting to see how WPP organizes this new entity before March 2008. As Mike pointed out, you need to start a conversation with the person which can be started via phone follow up or email with links to valuable information. Here is this week's of interesting articles.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.  As with this year, we will be asking our community to nominate their favorite leaders in this field.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. And much more. Adam T.

Stats 90

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself:  shouldn’t they ? Sample image from 2009 blogger quotes project 7.