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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

billion in 2008. It essentially enabled advertisers to personalise banner ads and produce what we now call dynamic creative. Here’s our quick summary of the two products most relevant for serving and analysing banner campaigns. Google Ads. Next on the agenda is DoubleClick, which Google bought for $3.1

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

While a web presence is essential as a home base on the Internet, much like office space in the physical world, providing the market with instantaneous information via mobile technology is now the best way to directly access your customers. In 2008, no one had even heard of the App Store.

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Facebook Ads Library- What it is and how to use it

Valasys

The initial ads consisted of university merchandise and other small companies. . 2006 – Banner ads and sponsored links were exclusively provided by Microsoft. . 2007 – Facebook officially releases Facebook Ads. Data regarding the performance of the ad . Total amount spent on the ad .

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

In most cases, you need to add textual information such as copy, descriptions, and product data as well. To realize the value of a file (or collection of files), you need to have additional information about that asset. Technically speaking, a digital asset is more than just the media file. In short, you need metadata.

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15 Stats Every Digital Publisher Needs to Know [SlideShare]

Hubspot

and how this information impacts your bottom line. trillion display ads were served to U.S. Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015." Up to 50% of clicks on mobile banner ads are accidental." Tweetable Takeaways: "Over 5.3 users in 2013."

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Leverage Free Shipping Day to Boost Holiday Sales

Martech Advisor

The concept of Free Shipping day was conceived by Luke Knowles in December 2008 when he noticed a trend of dipping online shopping around December 10. Using banner ads, videos, extra discounts, discount vouchers, emails to your existing customers can do the necessary promotion for this shopping day.

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Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. And that is why the blog post is the new online ad unit. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc.