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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). “Hi, we’ve never met before, but I want you to give me stuff,” is not a great way to start a conversation. Social media coverage is spotty.

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Advertising methods are too ephemeral

Biznology

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising. Search will always carve out the majority of this spending, but according to eMarketer, online video ad spending will nearly double its share of the market in the next four years.

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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

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Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. And that is why the blog post is the new online ad unit. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Bolster conversion with YouTube promotion and Call-To-Action overlays. Take YouTube, for example.

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The 5 Best E-commerce Advertising Campaigns Of All Time!

Bannerflow

After a decline in 2020, video banner ads are making a resurgence which makes perfect sense given people are twice as likely to take notice and share video content than any other type of content. Their banner ads play on the same quirky, nonsense, comedic messaging. They did so off the back of viral video campaigns.