Six Ways to Connect with Hard-to-Reach Business Buyers
Webbiquity
OCTOBER 16, 2018
Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). “Hi, we’ve never met before, but I want you to give me stuff,” is not a great way to start a conversation. Social media coverage is spotty.
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